About the Position

We're seeking a Senior Retention Marketing Specialist with gambling experience to join our team in a remote role, focusing on player retention and marketing optimization.

Responsibilities

Build and lead a cross-functional team within the assigned region
Ensure team motivation, professional growth, and alignment with strategic regional goals
Analyze current performance metrics, set priorities, and develop plans to achieve regional KPIs
Plan monthly retention and reactivation campaigns, customized for regional market trends, cultural nuances, and the competitive landscape
Apply A/B testing and hypothesis testing to optimize promotional activities
Calculate predictions of the effectiveness of planned campaigns
Analyze post-campaign results, prepare detailed reports, and propose follow-up hypotheses
Develop and maintain player segmentation strategies to personalize marketing activities

Requirements

Gambling experience is mandatory
Experience in drafting and conducting marketing activities for player retention and return
Analytical mindset, ability to calculate the economics of promos as well as analyze the results
Experience with client segmentation
Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities
Creativity
Knowledge of marketing metrics: MAU/DAU, LTV, ARPU, RR, GGR, NGR, etc.
Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio

Nice to Have

Experience launching a new gambling product
Experience working with IN/BD geos
Experience working with multiple GEOs and localized campaigns
Experience working with Customer.io

Soft Skills

Attention to detail
Autonomy and proactivity in work
Openness and directness in communication

We Offer

An exciting and challenging job in a fast-growing business group
The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset
Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan; work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
Modern corporate equipment based on macOS or Windows and additional equipment are provided
Paid vacations, sick leave, personal events days, days off
Corporate health insurance program for your well-being
Referral program to enjoy cooperation with your colleagues and get the bonus
Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
In-house Travel Service
Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
Company events, team buildings

About the Company

Join our fast-growing business group and be part of a multicultural team of top professionals in various fields. We offer a great working atmosphere, beautiful offices, and the opportunity to work remotely or on-site with comfort. Our corporate health insurance program, referral program, educational opportunities, and rewards program are designed to support your well-being and professional growth.

Retention Marketing Specialist

Job description