Retention Marketing Specialist

About the Position

We are seeking a Retention Marketing Specialist to develop and execute marketing initiatives focused on player retention and win-back.

Responsibilities

• Developing and launching player retention and win-back marketing initiatives (promotions, bonus programs, tournaments, and personalized campaigns).
• Designing and executing multi-channel communication strategies (Email, Push, SMS, Pop-ups, Notification Center, Messengers).
• Analyzing campaign performance, building reporting dashboards, and formulating data-driven hypotheses for optimization.
• Segmenting target audiences and crafting tailored promotional offers.
• Coordinating with regional teams to ensure timely execution of marketing campaigns.
• Collaborating with cross-functional teams, including Product, Analytics, and Growth.
• Monitoring core retention KPIs and consistently achieving target performance metrics.
• Overseeing campaign setup integrity and verifying the technical execution of all campaign mechanics.

Requirements

• Experience as a Retention Marketing Specialist – 2 years or more.
• Hands-on experience in planning and executing marketing activities, promotions, bonuses, and tournaments focused on retention and win-back.
• Deep understanding of mechanics behind promotions, bonuses, tournaments, and quests.
• Ability to calculate the unit economics of campaigns, bonuses, and tournaments, as well as evaluate their ROI/effectiveness.
• Experience with player segmentation, setting up personalized communications, and trigger-based workflows.
• Strong knowledge of key Retention and domain-specific metrics, alongside proficiency in cohort analysis.
• Ability to analyze data, test hypotheses, and optimize marketing initiatives based on analytics.
• Hands-on experience with analytical tools: Google Analytics, Tableau, Power BI.
• Strong organizational skills, attention to detail, and the ability to thrive in a multitasking environment.
• Analytical mindset with a data-driven approach to decision-making.

Nice to Have

• Knowledge of the main providers and developers of games and slots.
• Knowledge of the basics of sports betting, odds, and sports.
• Analytical thinking and problem-solving skills.
• Attention to details.
• Openness and directness in communication.
• Proactivity, responsibility, and independence.
• Ability to manage time and priorities effectively.
• Ability to work as part of a team.

We Offer

• An exciting and challenging job in a fast-growing business group.
• The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
• Beautiful offices in Warsaw, Limassol, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
• Modern corporate equipment based on macOS or Windows and additional equipment are provided.
• Paid vacations, sick leave, personal event days, days off.
• Corporate health insurance program for your well-being.
• Referral program - enjoy cooperation with your colleagues and get a bonus.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents, and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
• Company events, team buildings.

About the Company

PIN-UP is a fast-growing business group with a diverse team of professionals in various fields. We offer a dynamic work environment, opportunities for career growth, and a supportive culture that values success and innovation.