About the Position

We are seeking a Retention Marketing Specialist with 2+ years of experience in retention and win-back marketing to join our remote team.

Responsibilities

Developing and launching player retention and win-back marketing initiatives (promotions, bonus programs, tournaments, and personalized campaigns).
Designing and executing multi-channel communication strategies (Email, Push, SMS, Pop-ups, Notification Center, Messengers).
Analyzing campaign performance, building reporting dashboards, and formulating data-driven hypotheses for optimization.
Segmenting target audiences and crafting tailored promotional offers.
Coordinating with regional teams to ensure timely execution of marketing campaigns.
Collaborating with cross-functional teams, including Product, Analytics, and Growth.
Monitoring core retention KPIs and consistently achieving target performance metrics.
Overseeing campaign setup integrity and verifying the technical execution of all campaign mechanics.

2+ years of experience as a Retention Marketing Specialist.
Hands-on experience in planning and executing marketing activities, promotions, bonuses, and tournaments focused on retention and win-back.
Deep understanding of mechanics behind promotions, bonuses, tournaments, and quests.
Ability to calculate the unit economics of campaigns, bonuses, and tournaments, as well as evaluate their ROI/effectiveness.
Experience with player segmentation, setting up personalized communications, and trigger-based workflows.
Strong knowledge of key Retention and domain-specific metrics, alongside proficiency in cohort analysis.
Ability to analyze data, test hypotheses, and optimize marketing initiatives based on analytics.
Hands-on experience with analytical tools: Google Analytics, Tableau, Power BI.
Strong organizational skills, attention to detail, and the ability to thrive in a multitasking environment.
Analytical mindset with a data-driven approach to decision-making.

🍀 An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
🤝 Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
📍 Beautiful offices in Warsaw, Limassol, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
🧑‍💻 Modern corporate equipment based on macOS or Windows and additional equipment are provided.
🏖 Paid vacations, sick leave, personal event days, days off.
👨‍⚕️ Corporate health insurance program for your well-being.
💵 Referral program - enjoy cooperation with your colleagues and get a bonus.
📚 Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
💁🏼‍♀️ Rewards program for mentoring and coaching colleagues.
✈️ In-house Travel Service.
🦄 Multiple internal activities: online platform for employees with quests, gamification, presents, and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
🎳 Company events, team buildings.

Join our dynamic team and contribute to our mission of enhancing player retention and engagement through innovative marketing strategies.