Senior Creative Strategist

About the Position

We’re hiring a Senior Creative Strategist to take ownership of paid social creative strategy for a fast-growing DTC jewelry brand selling across the US, UK, Canada, Australia, and New Zealand.

The business is already operating at significant scale, with approximately €1M/month in Meta ad spend. Until now, the founders have been closely involved in creative strategy. This hire will take over that responsibility, improve the creative testing process, and help build a scalable internal creative function.

This is not a Media Buyer role. You’ll work closely with performance data and the founders, but your main responsibility will be understanding why creatives win and turning those insights into better concepts, messaging, scripts, and testing systems.

Responsibilities

• Own the overall performance creative strategy for Meta Ads
• Analyse creative performance across metrics such as CPA, CTR, CVR, ROAS, and hook rate
• Identify winning hooks, angles, formats, messages, and audience insights
• Develop new creative concepts, scripts, ad copy, and detailed briefs
• Build structured creative testing and iteration roadmaps
• Research competitors, customer pain points, and market trends
• Direct video editors, designers, and other creatives
• Review creative output and provide clear, performance-driven feedback
• Turn campaign data into actionable creative decisions
• Improve creative workflows, documentation, and production systems
• Help build and lead the internal creative team
• Work closely with the founders and performance marketing side of the business

Requirements

• Strong experience in DTC / e-commerce
• Meaningful in-house / brand-side experience
• Hands-on experience developing creative for Meta Ads
• Experience working with meaningful paid social budgets and high creative volume
• Strong understanding of direct-response advertising and consumer psychology
• Excellent ability to develop hooks, angles, concepts, scripts, and briefs
• Strong analytical skills and confidence working with performance data
• Experience with structured creative testing and rapid iteration
• Experience directing or managing designers, video editors, creators, or other creative team members
• Strong copywriting skills
• Fluent professional English
• Comfortable working autonomously in a lean, fast-moving company

Nice to Have

• Experience in fashion, jewelry, beauty, wellness, apparel, or other visually driven consumer brands
• Experience with AI creative tools and AI-assisted production workflows

About the Company

We’re a fast-growing DTC jewelry brand with a presence in the US, UK, Canada, Australia, and New Zealand. Our business operates at significant scale, with approximately €1M/month in Meta ad spend. We are committed to building a scalable internal creative function and are looking for a Senior Creative Strategist to lead this effort.

We Offer

• Fully remote position within Europe
• Competitive compensation
• Opportunity to work with a fast-growing, high-impact brand
• Access to meaningful ad spend and fast feedback loops
• Direct communication with the founders

Application

If you are passionate about creative strategy and have the skills and experience we’re looking for, we’d love to hear from you.