Senior Creative Strategist — B2C Mobile Subscription

About the Position

Senior Creative Strategist - B2C Mobile Subscription

Our client is a profitable, self-funded B2C subscription SaaS company operating primarily in the US market. The company has grown from a browser-based product into a high-scale mobile subscription business approaching $1M in monthly revenue.

Its products help consumers and their families stay safer from phishing, online scams, identity theft, spam, suspicious calls, and other online threats.

The company operates with a lean, execution-focused team and is now building its internal creative function to support the next stage of growth in the US.

Responsibilities

• Develop original creative angles, concepts, hooks, narratives, and testing hypotheses for Meta campaigns.
• Personally write direct-response scripts from initial idea through final production brief.
• Research audiences, consumer motivations, market trends, competitor advertising, and broader creative patterns.
• Apply consumer psychology, persuasion principles, emotional drivers, and direct-response frameworks to creative development.
• Turn concepts into clear, actionable briefs for video producers and motion designers.
• Guide creative production and provide feedback to ensure the final execution preserves the intended message and hypothesis.
• Analyze creative performance and use the results to understand why concepts worked or failed.
• Turn those learnings into the next cycle of creative experiments.
• Connect advertising concepts with the broader customer journey, including funnels, landing experiences, and paywalls.
• Help establish a repeatable creative process and, as the function grows, potentially bring in additional scriptwriting support.

Requirements

• Strong experience with B2C mobile subscription products and performance marketing.
• Deep understanding of Meta performance advertising and direct-response creative.
• Hands-on experience independently writing advertising scripts, hooks, and copy.
• Strong creative strategy skills grounded in consumer psychology, emotion, persuasion, and marketing fundamentals.
• Ability to generate ideas beyond simply reproducing competitor creatives.
• Experience using performance data to develop, evaluate, and iterate creative hypotheses.
• A portfolio of performance ads where you can clearly explain your personal contribution, particularly concepts and scripts you wrote yourself.
• Experience with high-growth mobile consumer products; experience within the Genesis ecosystem is highly relevant.
• Comfort working directly with founders in a small, flat, highly execution-focused environment.
• High ownership and autonomy, with the ability to move independently from research and analysis to an executable creative concept.
• Professional working English.

Nice to Have

• Genuine passion for studying creative performance and advertising beyond the immediate competitive set.

We Offer

• Remote work from Europe
• Full-time position
• Competitive performance bonus
• Equity/options

About the Company

Our client is a profitable, self-funded B2C subscription SaaS company operating primarily in the US market. The company has grown from a browser-based product into a high-scale mobile subscription business approaching $1M in monthly revenue.