Senior Marketing Manager

About the Position

We are seeking a highly skilled and experienced Senior Marketing Manager to join our dynamic team. As the Senior Marketing Manager, you will play a pivotal role in driving Latipay's marketing strategies, brand awareness, and market expansion initiatives across our diverse portfolio of services, including online payments, virtual accounts, deliverable FX, and remittance services.

Location

Hybrid

Level

Senior

Department

Financial

Employment Type

Full-time

About the Company

Our client is a first-to-market, fully compliant financial technology (FinTech) business. Their platform provides an online solution that focuses on enterprise-level clients. The platform allows Chinese payers to pay for goods and services with CNY (Chinese Yuan) whilst our New Zealand/Australian business receives full payment directly in their home currency in real-time, at no cost to the business.

Responsibilities

• Developing and executing comprehensive marketing plans to drive customer acquisition and retention across multiple service offerings
• Crafting compelling messaging and content across various channels to effectively communicate the value of our services to target audiences
• Managing digital marketing campaigns, including SEO, SEM, social media, and email marketing, tailored to each service category
• Collaborating with cross-functional teams to optimize customer experience and product positioning for different financial solutions
• Analyzing market trends, competitor activities, and customer insights to identify growth opportunities across all service segments
• Building and maintaining strong relationships with strategic partners and industry stakeholders to drive collaboration and business expansion
• Monitoring and reporting on key marketing metrics to measure campaign effectiveness and ROI across the entire service portfolio

Requirements

• 6+ years of B2B experience in field marketing or relevant marketing area; global payments experience a plus
• Experience in targeting the ex-pat community and Asian businesses operating in Western markets would be highly advantageous
• Results-driven and willing to go the extra mile to achieve targets
• Strong understanding of digital marketing strategies, including social media, content marketing, SEO, and paid advertising
• Demonstrated ability to develop and execute successful marketing campaigns, driving customer acquisition and retention
• Analytical mindset with a data-driven approach to decision-making and a strong proficiency in marketing analytics tools
• Creative and innovative thinker, able to identify and capitalize on market opportunities
• Ability to thrive in a fast-paced and dynamic environment, adapting quickly to changing priorities
• Excellent strategic thinking skills with the ability to make data-driven decisions
• Creative, out-of-the-box thinking

We Offer

• Competitive salary
• Opportunity to work in a dynamic and innovative FinTech environment
• Professional growth and development opportunities
• Collaborative and inclusive company culture

How to Apply

Apply now

Additional Resources

• How to create a strong resume: useful tips for candidates and recruiters
• TOP questions for the candidate - what is actual and what is outdated
• Attention to social networks: what they can say about the candidate

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