Senior Product Marketing Manager

About the Position

Optimize Partners, a fast-growing B2C/B2B tech product start-up in NYC, is looking for a Senior Product Marketing Manager to drive growth across key business segments through creative and strategic storytelling of a popular ‘productivity’ product. You will research, understand the product, and position it to users and the market, through the right marketing channels.

Responsibilities

• Drive business and user growth through creative storytelling, and launching/managing multi-channel marketing campaigns that drive brand awareness, and user adoption.
• Define, and create the messaging and position for one or more of the company’s key customer segments (B2B), and build out the compelling content.
• Enable sales lead generation with creative messaging and materials (emails, websites, articles, etc.)
• Establish, and lead a small team within product marketing.
• Analyze marketing metrics such as retention, and conversion rates to identify usage and optimize business outcomes.
• Partner with key stakeholders within sales, product management, customer success, and engineering to define product communications, and standardize the product messaging/communication process.

Requirements

• 4+ years of experience in marketing, product, or customer success, with 2+ years of experience as a product marketing manager for a software technology company, preferably B2B SaaS.
• Understands product marketing, and its best practices.
• You’re an exceptional writer and storyteller. You’re able to communicate to B2C and B2B users, and potential users, in a way that generates empathy, solves problems, and engages the audience to adopt the product.
• You’re familiar with A/B testing, and analyzing marketing and sales metrics.
• People management experience is preferred, but not a hard requirement.

We Offer

• Medical/Dental/Vision Health Benefits
• 401K employer match
• Unlimited Paid Time Off! Plus, 9 paid holidays off!
• Flexible remote work options!
• Commuter benefits
• Free lunch + a fully stocked company kitchen

Locations

• New York, NY, United States
• Atlanta, GA, United States

Salary

• $130,000 per year

About the Company

Optimize Partners is a fast-growing B2C/B2B tech product start-up in NYC.