About the Position

Student Assistant - B2B SaaS marketing

Build hands-on B2B marketing experience while studying - explore AI search, create content, support campaigns and events, and learn alongside a welcoming Nordic team.

Real campaigns, real deadlines and real colleagues who are easy to ask. Join us to shape how B2B buyers find us in the age of AI search.

EG Finland is part of EG A/S, which provides market-leading vertical software in the Nordics & UK. Across the Nordics, the marketing function is around 20 people, so you'll be part of a larger Nordic marketing community even while working closely with a small, hands-on local team.

Responsibilities

Product Marketing and AI Search Optimization

• Support research into how our products and content perform in AI-driven search and help test and refine content accordingly.
• Keep product sheets, presentations, and sales materials up to date with new features and pricing.
• Assist with competitors, market research, and keyword research.

Content and Social Media

• Schedule and publish approved posts on our LinkedIn channel and help create simple graphics or short video clips.
• Publish articles and update pages in our CMS.
• Support light writing and design for ads across social media and search engines.

Events and Webinars

• Help prepare and run webinars: registrations, reminders, technical set-up and follow-up.
• Assist with day-of-logistics (e.g. platform setup, run-of-show support).
• Support customer events with logistics, materials, and lists.

Team Support

• Support execution of lead generation campaigns across paid, social, webinars, events and website channels.
• Support targeted ABM initiatives towards selected key accounts.
• Assist with campaign setup and email flows in marketing automation tools.
• Assist with proofreading and light translation between Finnish and English.
• Other practical tasks as needed.

Requirements

• Currently pursuing a bachelor's or master's degree in marketing, business, communications, or a related field.
• Some prior experience with marketing (internship, coursework, student organization, and personal projects) is a plus.
• Strong learning agility, comfortable picking up new tools and ways of working quickly and asking questions when needed.
• Positive, proactive and genuine interest in B2B marketing and SaaS.
• Good written and spoken English and Finnish.
• Comfortable working with structure and templates, while also bringing your own ideas.
• Basic familiarity with tools such as LinkedIn, email automation (Salesforce) and CMS marketing platforms, and design tools (e.g. Canva) is a bonus. Willingness to learn these is what matters most.
• Ability to commit to approximately 15 hours per week, with flexible scheduling around studies.
• Willingness to travel occasionally to Tampere and Jyväskylä (e.g. for team meetings, webinar arrangements, events).

We Offer

• Hands-on experience across the full marketing mix: demand gen, ABM, content, and customer communications in a real, international B2B SaaS environment.
• Close mentorship and collaboration with an experienced marketing team, plus exposure to product, sales, and customer success.
• Flexible working hours that fit your studies.
• A chance to build a strong marketing portfolio with real campaigns and deliverables.

About the Company

At EG, we build software that makes a difference. Our industry-specific software help people and businesses work smarter every day. From doctors spending more time with patients to builders running safer, more efficient projects.

Our software is built by peers from the industry and backed by EG's scale for stability, innovation, and security.

If you're ambitious, curious, and take pride in ownership, you'll thrive here. You'll be trusted to grow your skills, shape meaningful solutions, and make an impact together with talented colleagues across borders.

Join us in creating software that works for people - not software that makes people work.

Curious what it's really like to work at EG?

Explore life at EG, meet some of your future colleagues, and see our values in action: Working at EG

Contact

If you recognize yourself in this profile, we would love to hear from you. For more information before applying, please contact Team Manager Marianne Mäkinen at [email protected]. We review applications on an ongoing basis and will hire as soon as we find the right candidate, so please send your CV and a short application in English without delay. All inquiries are handled confidentially.