Team Lead Traffic Acquisition
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Job description
About the Position
Team Lead Traffic Acquisition
We are seeking a seasoned professional to lead our Traffic Acquisition team. This role involves managing and scaling large traffic volumes across multiple geographies, brands, and channels. If you have a deep understanding of key acquisition channels and a proven track record in performance marketing, we want to hear from you.
Responsibilities
- Develop and execute the Acquisition Strategy aligned with the company’s business goals and growth objectives.
- Own acquisition targets and overall performance, including FTD, CPA / CAC, Traffic Quality, LTV, ROI, and Payback.
- Manage and develop the acquisition channel portfolio across Affiliate, Media Buying, SEO / Organic, Referral, and new traffic sources.
- Define the optimal acquisition mix across GEOs, brands, and channels based on volume, unit economics, and scaling potential.
- Lead acquisition planning, forecasting, and resource / budget allocation across channels and markets.
- Identify and develop new channels, partnerships, and scalable growth opportunities, while driving continuous testing and optimization.
- Build and lead the Acquisition function and team, ensuring effective cross-functional collaboration with Product, Retention, Analytics, and other stakeholders.
Requirements
- 4+ years of experience in iGaming / Betting / Performance Marketing / Traffic Acquisition, including team or function management.
- Deep understanding of key acquisition channels: Affiliate, Media Buying / Paid, SEO / Organic, Referral, etc.
- Experience managing and scaling large traffic volumes across multiple GEOs, brands, and channels.
- Strong understanding of CPA / CAC, FTD, RD, Retention, LTV, ROI / ROMI, Payback, GGR / NGR, and acquisition unit economics.
- Experience with traffic allocation, forecasting, scenario modeling, and identifying scaling opportunities.
- Strong analytical and data-driven decision-making skills, including Excel / Google Sheets and BI tools.
- Strong leadership and cross-functional management skills, with the ability to translate business objectives into clear plans and KPIs.
We Offer
- An exciting and challenging job in a fast-growing business group.
- The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
- Beautiful offices in Warsaw, Limassol, Kyiv, Yerevan; work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program to enjoy cooperation with your colleagues and get a bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
About the Company
Join our fast-growing business group and take your career to the next level with PIN-UP. Create trends, don’t follow them.
© PIN-UP Global. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions. Our holding is represented in six countries (Cyprus, Poland, Kazakhstan, Armenia, Peru, Malta). The headquarters of the holding is located in Cyprus. The CEO and owner of PIN-UP Global is Marina Ilina. Our values reflect our way of living and interacting with employees, partners and customers:🔸Be the first to lead. We are constantly moving forward and setting trends. We offer the best solutions for clients and employees thanks to our drive, commitment, and courage to implement ideas and propose changes.🔸Be an expert in your domain. We offer a quality product due to the expertise of our team. Our professionalism is based on constant development along with the company, depth of understanding of the field in which we work, and competence in our functional area.🔸Be a partner in teamwork. Synergy is an important component of our built-on trust interaction. We learn from each other and keep agreements. We achieve a common result thanks to everyone's contribution, mutual support, and the ability to negotiate.🔸Be focused on the result. We are focused on personal, corporate, and client results. All company participants achieve our goals thanks to the high speed of work, perseverance, and determination. We are working to improve the qualitative and quantitative result indicators.🔸Be open and honest in communication. We are open in our communication with clients and employees. We give constructive feedback. Straightforwardness and honesty in communication are crucial for us. We create transparent and simple policies and processes.
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