UA Manager

Full-Time

Remote

About the Position

Famio keeps families connected, organized, and always in sync. Share live locations, travel updates, and important moments in one simple app designed for modern families. Smart travel notifications make everyday coordination easy, convenient, and stress-free. Stay close to the people who matter most anytime, anywhere.

Responsibilities

• Own the User Acquisition process within the team, including campaign launches, day-to-day management, performance analysis, and ongoing optimization.
• Take a data-driven approach to analyzing campaigns, funnels, and creatives on a daily basis and develop clear “rules of engagement” for advertising campaigns.
• Generate creative ideas in collaboration with SMM, PMM, and GM.
• Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points.
• Organize brainstorming sessions and develop marketing hypotheses (creatives, funnels, ad campaigns) with PMM, CMM, and GM.

Requirements

• Experience with paid acquisition on Meta and Google ADS
• Mobile (SKAN) expertise
• Managing $100+K in monthly budgets
• Expertise in subscription models
• Understanding key performance marketing metrics: CPM, CPI, CPA, LTV, ROI, ARPU, etc.
• Experience in analyzing massive datasets and making actionable decisions based on them
• Comfortable managing multiple tasks or projects simultaneously
• English level: B1–B2+

Nice to Have

• Experience using AI for operational automation and testing TikTok Ads
• Experience with subscription products / mobile apps
• Familiarity with attribution tools (AppsFlyer / Adjust)
• Practical understanding of A/B testing and funnel optimization
• Basic BI knowledge

We Offer

Corporate Events

Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs.

Learning & Development

Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses.

Mental & Physical Health

We provide health insurance, sports and psychotherapy reimbursement.

Time Off Policy

18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart.

Public Holidays

Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.

Sick Leave

100% Sick Leave Compensation.

Personal Equipment Policy

You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation.

Remote-First Work

Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for.

About the Company

Gismart is a mobile app developer with award-winning products in Health, Wellness, Utilities & Music and over 1 billion downloads across the globe. Our apps inspire and empower people to build a healthy lifestyle that’s sustainable and enjoyable.

Our Way of Working

• Deliver what matters: "There’s real pride when something we built goes live."
• Respect and support others: "Whenever I’m stuck, there’s always someone who jumps in to help - no judgment."
• Initiate and own: "If you give them a task, they’ll not just do it - they’ll think of a better way to solve it."
• Voice openly: "I always know where we’re heading and why - no surprises."
• Execute with quality: "Always aims to improve the product, even when it’s already good."

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you.

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