VP of Revenue Marketing

About the Position

VP of Revenue Marketing

Function: Sales - North America

Team: Sales - North America

Location: United States

We are looking for a VP of Revenue Marketing to lead the strategy and execution of Veriff’s global revenue marketing engine, with clear accountability for pipeline creation, acceleration, and marketing ROI.

About the Team

Revenue Marketing owns the global engine responsible for creating and accelerating pipeline at Veriff. The team brings together Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing. We work closely with Sales and Revenue Operations to decide where to focus, how to engage priority accounts and buying groups, and how Marketing investment translates into measurable pipeline, revenue, and ROI.

Responsibilities

• Diagnose the current revenue marketing engine across funnel performance, channel mix, budget, attribution, and team structure, and share clear findings with Sales and RevOps.
• Agree target accounts and ABM tiers across 1:1, 1:few, and scaled programs with Sales, alongside shared pipeline definitions and KPIs with RevOps.
• Establish clear team priorities, KPIs, and an operating rhythm, while delivering early wins such as an initial ABM pilot or improvements to website conversion.

Requirements

• Essential:

  • Senior B2B marketing leadership experience, ideally with 10+ years in enterprise SaaS or technology and experience leading across multiple marketing disciplines.
  • Deep ABM expertise, including account selection, segmentation, intent signals, personalization, multi-channel orchestration, Sales alignment, and account-level measurement across 1:1, 1:few, and scaled programs.
  • A strong track record of building demand-generation programs that create measurable pipeline and revenue, with the ability to optimize channel mix based on commercial impact rather than lead or MQL volume.
  • Strong commercial and analytical skills, with fluency in funnel metrics, pipeline, attribution, conversion, and marketing ROI, including experience owning and allocating budget.
  • Proven ability to operate as a true go-to-market partner to Sales and Revenue Operations, agreeing shared targets and priorities and working through disagreements constructively.
  • A builder mentality: able to set strategy and prioritize ruthlessly while staying close enough to the work to personally drive execution when needed.

• Nice to Have:

  • Experience in identity, security, fintech, or a related industry.
  • Hands-on experience with web strategy, SEO, and emerging AEO / AI-driven discovery.
  • Experience building field and event programs around target accounts, including executive dinners and roundtables.
  • Experience with customer marketing, lifecycle, and advocacy programs that have contributed to customer expansion.
  • Experience working in a global, multi-region go-to-market organization.

We Offer

• Flexibility to work from home
• Stock options that ensure your share in our success
• Extra recharge days on top of your annual vacation
• Extensive medical, dental, and vision insurance
• Learning and Development & Health and Sports budget that you are free to tailor to your own needs
• Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary

About the Company

We are the preferred identity verification platform partner for the world’s most innovative growth-driven organizations, helping conveniently verify and safeguard users anywhere in the world. We support the broadest number of identity documents from nearly every country and territory in the world - and this is continually increasing! With a diverse team in the United States, United Kingdom, Spain, and Estonia, as well as robust backing and funding from investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator, we’re dedicated to helping businesses and individuals build a safer and more secure world. We strive to be the benchmark for trust online, and we take pride in being a positive force.

When you join Team Veriff, we offer you the opportunity to have a real impact and advance your career while looking after you along the way with a range of benefits designed with you in mind.

We are an Equal Opportunities employer committed to a diverse and representative team. Different opinions, perspectives, and personalities push us forward. We want to hear from people who are passionate about their work and align with our values. Regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability. We also know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates - so rest assured, whoever you are, we want to hear from you!

Please take the time to read our Recruitment Privacy Notice, which explains how we collect and process your data for recruitment-related activities in accordance with applicable laws. Please read the information carefully. By submitting the application with the required information, you acknowledge that Veriff processes the information for recruitment purposes. Please be informed that in the final stage of the recruitment process, we may request that you undergo identity verification. For more information, please see Recruitment Privacy Notice. #SPBTAL #LI-Remote