About the Position

Brand Communications Manager

Location: Southampton, England

Apply Now

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About the Role

We’re Kingfisher, a team of over 70,000 passionate individuals who bring Kingfisher and its brands-B&Q, Screwfix, Brico Depot, Castorama, and Koctas-to life. Guided by our purpose, Better Homes. Better Lives. For Everyone, we believe a better world starts with better homes, and we work every day to make that a reality. Join us and help shape the future of home improvement.

We're looking for a Brand Communications Manager to join our passionate team. You will be responsible for the brand strategy for our 2027 Christmas range, ensuring the brand remains recognizable, up-to-date, and exciting to customers. Brand communication is also responsible for capturing and delivering against the requirements of banners (B&Q, Screwfix, Castorama, etc.).

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Responsibilities

• Develop and execute content and communication plans for range reviews, using category strategy, customer insights, competitor analysis, and sales data.
• Create compelling brand messaging that aligns customer needs with the value proposition of the range.
• Partner with Brand, Creative, and Content teams to develop engaging content, imagery, video, and campaign assets.
• Write content briefs and product USPs, ensuring content reflects customer shopping behaviors and local market requirements.
• Manage content delivery and approvals, including vendor assets, to ensure consistency and quality across all channels.
• Drive range activation through digital, marketing, and PR channels, ensuring communications support commercial objectives and key performance indicators.

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Requirements

• Experience working in a product brand communication role.
• Proven capabilities in creating and delivering communication plans.
• Excellent verbal and communication skills and a proven ability to translate complex concepts into simple and intuitive briefs.
• Cross-functional stakeholder management skills and the ability to influence across all levels of the organization.
• Strong project management skills.
• Creative perspective to bring ideas to product positioning and brand content.
• Ability to thrive on working in a matrixed, always-on, environment across multiple time zones and teams.
• Global experience preferred.

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We Offer

• Private Health Care: Opportunity to receive up to family level cover with AXA.
• Kingfisher Pension Scheme: Immediate eligibility through auto-enrolment. Contribute 8% to receive a max 14% from the Company.
• 25 Days' Holiday: 25 days per annum plus bank holidays as stated in your contract (prorated for part-time colleagues).
• Staff Discount: 20% discount at B&Q and Screwfix. Eligible after 3 months service.
• Kingfisher Share Incentive Plan (SIP): Share ownership in a tax-efficient way. Save between £10 to £150 per month. Join at any time once three months service is reached.
• Life Assurance: x4 Salary plus benefit equal to the value of your Retirement Account (if an active member of KPS-MP) or x1 Salary if not an active member.
• Bonus: Competitive bonus scheme that aligns with the work level of the role.
• Kingfisher Share Save: Save with the option to buy Kingfisher plc shares at the end of a 3 or 5-year period. Offered annually. Three months service is required at the annual invitation date, normally in October.

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About the Company

At Kingfisher, being all-in means contributing fully to our ambitions, supporting one another, and helping create a culture where we succeed together.

We are open

Continuously curious. Listen to understand. Always improving.

We are brave

Aim high. Act with courage. Move with pace.

We win together

Lead with customer. Commit to deliver. Help each other win.

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Application Process

1. Step 1: Application

   Send in your application via our Kingfisher Careers website.

2. Step 2: Review

   A member of the Talent Acquisition team will review your application and let you know if you have progressed to the next stage of the process.

3. Step 3: Interview 1

   You’ll then have a telephone interview/one-to-one conversation with a recruiter.

4. Step 4: Interview 2

   As you progress, you’ll be invited to attend a face-to-face or virtual interview.

5. Step 5: Feedback

   Your recruiter will be in contact with feedback and, if successful, the details of your job offer!

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Ready to get started?

Apply Now and help us to Power the Possible.