Consumer Engagement & Activation

About the Position

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco has an exciting opportunity for a Marketing Deployment Executive in Copenhagen (commuting to Malmö required)

We’re looking for a new colleague to join our ambitious and dynamic Marketing Deployment team in Malmö.

Our Marketing Deployment team is the bridge between brand strategy and our consumers, transforming creative assets into live, personalized experiences across various channels, online and offline. As part of the team, you will lead activation projects, with a strong focus on B2B retailer communications and events, working closely with cross-functional teams and partner agencies to deliver high-quality execution.

BAT Sweden is a leading multi-category consumer goods business with a purpose to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives. This transformation is driven by global brands like VELO, Lundgrens and VUSE, which play a key role in providing reduced-risk alternatives to traditional cigarettes. In a highly regulated and competitive environment, building strong partner relations is crucial, which is why we are looking for an entrepreneur and outspoken colleague to join our Entertainment team. In return, you should expect excellent career and personal development opportunities as well as an inclusive and fun working environment.

Responsibilities

• Own selected channel marketing deployment plans and activation touchpoints, aligned with brand plans and cycle objectives.
• Lead the development, deployment and optimization of retailer-facing communications across physical and digital B2B touchpoints, ensuring a seamless and consistent experience.
• Plan and execute trade fairs and retailer events, including content, logistics, stakeholder management and post-event evaluation.
• Brief, manage and challenge creative, production and deployment agencies to ensure timely, high-quality and cost-efficient execution.
• Manage budgets, spend tracking and financial processes within the area of responsibility.
• Track performance and report results and insights into marketing drumbeats and post-implementation reviews.
• Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

Requirements

• University degree in Marketing, Business Administration or related field
• 3+ years of experience in marketing activation, deployment, trade marketing or a similar role. FMCG experience strongly preferred.
• Strong understanding of marketing principles, consumer and customer journeys, and activation channels and touchpoints.
• Experience briefing, managing and challenging agencies (creative, media, production, deployment).
• Experience working with digital marketing and marketing automation platforms is an advantage
• Strong project management, planning and prioritization skills, with the ability to manage multiple projects simultaneously.
• A strong communicator able to engage with different layers of organization and retail partners.
• Resilience and adaptability, with an ability to work in a fast-paced highly regulated environment.
• Fluent in English and Swedish

We Offer

We strive to contribute to our journey towards a Better Tomorrow™ as set out in our Omni report available on our global website.

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

#LI-Hybrid

About the Company

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organization. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to Omni-Channel Deployment where I deliver a seamless consumer experience by ensuring unified deployments across all touchpoints, including E&E, Retail, and Digital platforms.”

Stephanie Toor

Activation Manager, Denmark