CRM Lead

About the Position

OXOIX is a space for the development and realization of the boldest ideas in the Entertainment sector! We provide service solutions for brands that cover international markets.

Trust, open and constructive dialogues, and team results are our principles that underlie everything we create together.

We invite you to scale your experience and expertise with us!

We are looking for a CRM Lead who will be responsible for the development of the direction, team work, and the implementation of innovative mechanics that directly impact business results.

Responsibilities

• Development and implementation of a retention strategy considering business goals and KPIs;
• Management of the Promo + Email Marketing Team: setting goals, prioritizing tasks, team development, and mentoring;
• Coordination of the full cycle of retention campaigns: from idea to launch;
• Development of new mechanics and features, improvement of existing retention marketing tools;
• Preparation of technical tasks and justification of development requests;
• Collaboration with Product, Creative, Design, Content, and Operations teams for successful project launches;
• Regular analysis of the effectiveness of retention activities and scaling the best solutions;
• Planning and conducting A/B tests: forming hypotheses, launch, analysis, and implementation of results;
• Definition of the customer journey for active, at-risk, and churned customer segments;
• Monitoring the performance of key retention KPIs (Retention Rate, Churn, LTV, ROI);
• Tracking trends and searching for new ideas for the development of the direction.

Requirements

• 3+ years of experience in iGaming in the position of Retention/CRM Team Lead or related roles with a focus on planning and launching campaigns;
• Understanding of the product lifecycle and the basics of retention marketing;
• Strong skills in working with data and key metrics (ROI, LTV, Retention Rate, etc.);
• Experience in team management or mentoring;
• Ability to combine creativity with a systematic approach and achieve results;
• Experience working with cross-functional teams (product, design, creative, development);
• Skills in analytics (data collection, analysis, interpretation, hypothesis building);
• Experience with WhiteLabel platforms.

Nice to Have

• Experience working with game providers and other SaaS solutions for iGaming;
• English from B1.

We Offer

🏆 Top brands - we work with modern solutions that have proven their effectiveness and consistently bring high results in their GEOs.

🌍 Flexible format - Remote, Ukraine + Europe (or office in Warsaw or Kyiv).

🌴 Vacation - 20 working days annually + 5 retreat days, holidays on public holidays.

💜 Wellness - insurance or compensation for medical services.

⚡ AI Champion - the opportunity to become part of the team implementing AI and automation at the company level.

About the Company

We are actively implementing AI tools in the team's daily work - and you will have the opportunity to become one of the drivers of these changes, not just a user of ready-made solutions.

Recruitment Process

• Interview with the recruiter - 30-45 minutes
• Technical interview with the Hiring Manager - 60 minutes
• Final Interview - 60 minutes
• Gathering references and background check
• Offer

Want to become part of the team? Then we are waiting for your response!

All necessary and complete information about the processing of your personal data is provided by OXOIX in full, in a simple and understandable form. By sending your resume and information specified in the questionnaire, you consent to the processing of your personal data under the terms set forth in the Personal Data Processing Agreement.

Apply now