Ekspert / Ekspertka ds. Marketingu B2B

About the Position

We are seeking a B2B Marketing Expert to lead strategic marketing initiatives and content creation for our company in Warszawa, Poland. This role offers a hybrid work arrangement and operates under a B2B contract.

Responsibilities

• Strategic and operational management of marketing and communication activities, with a real impact on the direction of brand communication, product development, and market presentation.
• End-to-end ownership of content marketing projects – from initiation, planning, and execution of market reports in collaboration with expert teams (from concept, through research and content production, to publication and promotion).
• Co-creation and development of newsletters and video/audio materials, including responsibility for concept, content quality, and message consistency.
• Organization, coordination, and promotion of webinars – from thematic concept to communication and promotional activities.
• Management and development of social media channels (LinkedIn, Instagram, YouTube) – responsibility for communication direction, content planning, and quality.
• Close collaboration with internal experts in translating subject matter and business knowledge into readable, attractive marketing and educational communication.
• Co-creation and independent execution of communication strategies for new products, services, and new business initiatives.
• Coordination of content publication in our channels (websites, newsletters, social media) and ensuring communication consistency.
• Support in organizing events for clients and employees.
• Co-creation and implementation of long-term communication and marketing plans.
• Reporting of activities, progress, and recommendations to the Head of Marketing & PR.

Requirements

• Minimum 5–7 years of experience in marketing, content marketing, or communication.
• High level of independence and decision-making – experience in leading end-to-end marketing projects and taking responsibility for their outcomes.
• Experience in co-creating and implementing communication strategies for products, services, or business initiatives, including launching new offers on the market.
• Well-developed skills in creating expert and marketing content (reports, articles, newsletters, digital content, video and audio formats).
• Ability to translate subject matter and business data into engaging, understandable communication tailored to different audience groups.
• Experience in managing communication in social media channels and ensuring its quality and consistency.
• Ability to plan, prioritize, and execute marketing activities based on business goals.
• Very good knowledge of Polish (excellent editorial and proofreading skills).
• Knowledge of English at least at the B2 level.
• Proactivity, communicative maturity, and a partnership approach to collaboration with experts and stakeholders.
• Experience in HR consulting firms (HR, recruitment, HR outsourcing, HR consulting) or in B2B service organizations for HR departments is welcome.
• Familiarity with tools such as WordPress, Canva, advanced PowerPoint, email marketing tools, and content analytics is welcome.

We Offer

• Real influence on the direction of brand communication, product development, and the way marketing activities are conducted.
• Great independence, decision-making power, and space to initiate your own projects, with collaborative partnership with the Head of Marketing & PR.
• Hybrid work mode – 2 days home office; office in the Blue Tower at pl. Bankowy (metro Ratusz-Arsenał).
• Collaboration in a B2B model.
• Participation in interesting, expert projects and collaboration with experienced specialists.
• Team-building trips, company events, and a benefits package (private healthcare, sports card, English language learning subsidy).

About the Company

HRK S.A. is one of the largest human capital management consulting firms. We offer recruitment services for middle and senior management, career potential research and development, career path building, as well as IT Contracting and payroll services.

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Recruitment is conducted by

Marta Kamińska

Internal HR Department