About the Position

Freelance Senior UX/UI Product Designer for AI-Powered Outdoor Lifestyle Platform

We are building M2 (My2nd.com), a new outdoor lifestyle platform combining community, streaming video, e-commerce, adventure planning, and AI-powered tools. Our goal is not another Facebook-style social app or generic AI chatbot. Search Less. Live More.

The platform will be powerful underneath, while the user experience stays simple, intuitive, entertaining, and reveals capability progressively. We have already completed substantial work around user psychology, onboarding, information architecture, branding, AI interaction, user journeys, and early GUI concepts. We now need a highly creative senior UX/UI designer to turn this foundation into a polished, production-ready experience.

Responsibilities

Refine the new-user journey and onboarding
Establish the M2 design system
Refine navigation and information hierarchy
Design the minimal starting dashboard
Develop progressive dashboard states
Integrate Rusty and Annie naturally
Design AI conversational + GUI interactions
Design video, community, e-commerce, and adventure experiences
Create responsive desktop counterparts
Build reusable Figma components
Produce developer-ready designs

Requirements

Senior-level Figma proficiency
Excellent mobile UX
Consumer-product design experience
Strong information hierarchy
Ability to simplify complex systems
Progressive disclosure expertise
Strong onboarding/FTUE design
Human-AI interaction experience
Design-system experience
Strong visual creativity
Ability to challenge assumptions, not merely execute screens

Nice to Have

Gaming UX
Outdoor/lifestyle products
Enthusiast products

We Offer

Freelance / contract
Remote
Existing Figma environment
Development already underway
Direct collaboration with founder and development team
Potential for ongoing work

About the Company

We are building M2 (My2nd.com), a new outdoor lifestyle platform combining community, streaming video, e-commerce, adventure planning, and AI-powered tools.

To Apply

Please send:

Portfolio
2–3 relevant mobile product examples
Any AI, gaming, streaming, social, or e-commerce work
Brief explanation of how you simplify complex products
Availability
Hourly or project rate
Location/time zone

Please do not send generic agency portfolios without identifying the work you personally completed.

Bonus Question: A platform has hundreds of capabilities, but a first-time user should feel like there are only a few. How would you approach that problem?

Freelance Senior UX/UI Product Designer for AI-Powered Outdoor Lifestyle Platform

Job description