About the Position

Growth Marketing Manager, Subscription & Packaged Offers

At Engenious University, we empower experienced QA engineers to transition into AI-era roles through live cohorts, mentorship, internships, and hands-on training. Our global learners have strong demand in India, LATAM, and other emerging markets.

We are seeking a Growth Marketing Manager to drive the growth of our subscription product, end to end. This role involves managing subscribers, recurring revenue, and the unit economics behind them (CAC, LTV, margin, churn).

About Us

Engenious University helps experienced QA engineers move into AI-era roles such as AI Testing Engineer, AI Quality Engineer, and AI-native automation specialist. We do it through live cohorts, mentorship, internships, and hands-on training. Our learners are global, with strong demand in India, LATAM, and other emerging markets.

The Role

You'll own the growth of our subscription product, end to end. That means the number that matters: subscribers, recurring revenue, and the unit economics behind them (CAC, LTV, margin, churn).

The offer is still evolving. Today it's mostly self-serve, and we're now testing tiered packages that add live mentorship. If you like shaping the offer while you grow it, you'll enjoy this.

Paid media is the main engine. Contractors run Meta and Google day to day. You set the strategy, offers, creative direction, and budget, and you hold them to results. We're a lean team, so you'll use AI (Claude, Gemini, automation tools) to produce creative, pages, and campaigns at real volume.

Responsibilities

Paid acquisition strategy across Meta and Google/YouTube: audiences, geos, budget, and testing
Packaging and pricing: designing and testing tiers, including mentorship bundles
High-volume ad creative: mostly AI-produced and driven by performance data
The funnel from ad to first payment: landing pages, pricing, and checkout, plus sales-call handoff for higher tiers
Trial-to-paid, activation, and retention: through HubSpot lifecycle campaigns
Reporting on funnel, cohort, and channel economics: using PostHog, HubSpot, and ad platforms
Repeatable systems and automations: so growth doesn't depend on you being online

Requirements

3+ years in performance or growth marketing, with direct ownership of spend and results
Hands-on Meta and Google/YouTube experience, including managing agencies or contractors
Experience growing a subscription, SaaS, or membership product. You think in MRR, CAC, LTV, and churn.
Real numbers from improving a self-serve funnel, and experience testing pricing or packaging
Strong conversion copywriting and creative judgment
HubSpot or a similar CRM/automation tool, and comfort reading funnel and cohort data
Daily, practical use of AI tools, including building automations or prompt libraries, and producing ad-ready AI images and video

Nice to Have

Marketing to developers, QA, or other technical audiences
EdTech or cohort-based program experience
Hybrid funnels (ad → sales call) or capacity-limited offers like coaching
Marketing to India or LATAM, including geo-pricing and localization
Short-form video, community channels, or referral/affiliate programs
No-code page building (Webflow, Framer, HubSpot CMS)

We Offer

Competitive salary
Remote work options
Professional development budget

Growth Marketing Manager, Subscription & Packaged Offers

Job description

About the Position