Growth Marketing Manager, Subscription & Packaged Offers

About the Position

Growth Marketing Manager, Subscription & Packaged Offers

EnGenious University helps experienced QA engineers transition into AI-era roles through live cohorts, mentorship, internships, and hands-on training. Our learners are global, with strong demand in India, LATAM, and other emerging markets.

Responsibilities

• Develop and execute a paid acquisition strategy across Meta and Google/YouTube, including audience targeting, geos, budget, and testing.
• Design and test packaging and pricing tiers, including mentorship bundles.
• Create high-volume ad creative, primarily AI-produced and driven by performance data.
• Manage the funnel from ad to first payment, including landing pages, pricing, checkout, and sales-call handoff for higher tiers.
• Implement trial-to-paid, activation, and retention strategies through HubSpot lifecycle campaigns.
• Report on funnel, cohort, and channel economics using PostHog, HubSpot, and ad platforms.
• Establish repeatable systems and automations to ensure growth is sustainable.

Requirements

• 3+ years in performance or growth marketing with direct ownership of spend and results.
• Hands-on experience with Meta and Google/YouTube, including managing agencies or contractors.
• Experience growing a subscription, SaaS, or membership product, with a focus on MRR, CAC, LTV, and churn.
• Proven track record of improving a self-serve funnel and experience testing pricing or packaging.
• Strong conversion copywriting and creative judgment.
• Proficiency with HubSpot or a similar CRM/automation tool, and experience reading funnel and cohort data.
• Daily, practical use of AI tools, including building automations, prompt libraries, and producing ad-ready AI images and video.

Nice to Have

• Marketing experience targeting developers, QA, or other technical audiences.
• EdTech or cohort-based program experience.
• Experience with hybrid funnels (ad → sales call) or capacity-limited offers like coaching.
• Marketing experience targeting India or LATAM, including geo-pricing and localization.
• Experience with short-form video, community channels, or referral/affiliate programs.
• Skills in no-code page building (Webflow, Framer, HubSpot CMS).

We Offer

• Opportunity to shape and grow a dynamic subscription product.
• A lean team environment where you'll leverage AI tools to enhance productivity.
• A chance to work in a rapidly evolving industry with significant growth potential.

About the Company

EnGenious University is dedicated to empowering experienced QA engineers to transition into AI-era roles. We provide comprehensive training, mentorship, and practical experience to help our learners succeed in the AI landscape.