About the Position

We are seeking a Head of Brand Marketing (F/M/D) for a dynamic consumer health company to lead brand development and manage a team of Brand Managers.

This role requires someone who can combine the consumer perspective, brand, and product with responsibility for sales results, profitability, and the long-term development of the assigned portfolio.

Location: Warszawa, Poland

Work Type: Hybrid

Contract Type: B2B

Responsibilities

Creating and implementing strategies for the development of assigned brands and product categories, based on company goals, market analysis, sales data, and consumer needs;
Building long-term brand strategies and ensuring their consistent positioning, communication, and development;
Comprehensive management of the product lifecycle – from identifying consumer needs and concept development, through implementation and product launch, to optimization or withdrawal from the portfolio;
Developing the portfolio of assigned brands and identifying new business opportunities and directions for category development;
Developing and overseeing marketing plans, product launches, and activities supporting the achievement of sales goals;
Optimizing the product offering, portfolio architecture, and product positioning;
Monitoring sales results, margins, and profitability of individual brands and categories, and initiating corrective actions;
Analyzing market trends, consumer behavior, competitor actions, and changes in assigned categories;
Leading, motivating, and developing a team of Brand Managers and other specialists assigned to the portfolio;
Setting team goals and priorities, monitoring results, conducting periodic reviews, and creating development plans;
Collaborating with marketing, sales, e-commerce, R&D, logistics, procurement, and finance teams to achieve business plans;

Requirements

Minimum 5 years of experience in brand marketing and product development;
Experience gained in an e-commerce company, preferably in the cosmetics, fashion, or dynamic consumer brands sector;
Experience in managing a team of Brand Managers or specialists responsible for brand and product development;
Skills in building and implementing brand and product category strategies;
Experience in managing the full product lifecycle and launching new products to market;
Excellent ability to analyze sales, market, and consumer data and translate it into business decisions;
Understanding of the mechanisms of building a profitable portfolio, product positioning, and offer management;
Ability to create marketing plans that support brand development and sales goals;
Highly developed leadership skills – ability to build engagement, develop the team, and effectively enforce set goals;
Results-oriented, independent, responsible, and decision-making skills;
Ability to effectively collaborate with various areas of the organization;
Excellent work organization and ability to prioritize in a dynamic environment;

We Offer

Work in an interesting, growing business with a significant impact on its development direction,
Subsidies for Multisport card, medical insurance, and life insurance,
Additional benefits, such as discounts on products and services

About the Company

The HRK Consumer Goods team specializes in recruitment for the Consumer Goods industry. We cooperate with FMCG producers, consumer electronics, DIY, furniture, clothing, and lifestyle products.

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Recruitment is conducted by

Justyna Bereza

HRK Consumer Goods

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Head of Brand Marketing (F/M/D)

Job description