
Head of Product / Product Director - iGaming
Primary stack
Job description
About the Position
We are seeking a Head of Product / Product Director for our iGaming division to drive 2x GGR across brands within 3 months.
Mission
Build and lead product department processes that drive 2x GGR across brands within 3 months.
Your job is to turn multiple product streams into one execution system focused on measurable financial outcomes.
Responsibilities
- Build and own the product operating model across 3–5 product streams.
- Set clear goals, ownership, decision rights, and accountability for each PM.
- Translate the 2x GGR target into product directions, metrics, and initiatives.
- Build a Metric Tree connecting product metrics to GGR/NGR.
- Create one prioritization system for allocating Product, Engineering, and Design capacity.
- Ensure teams focus on the highest-impact opportunities rather than stakeholder requests or feature volume.
- Establish a fast cycle from Opportunity → Hypothesis → Build → Measure → Scale / Kill.
- Define Primary Metrics, financial outcomes, and Guardrails for major initiatives before development starts.
- Run Product Reviews focused on measurable impact rather than delivery status.
- Identify and remove dependencies blocking high-value initiatives.
- Stop low-value work quickly and reallocate capacity toward stronger opportunities.
- Scale successful mechanics across brands, GEOs, and player segments.
- Build clear post-release accountability: shipping is not done until impact is measured.
- Develop PMs into independent owners of business outcomes.
- Give leadership a clear view of where product capacity is invested and what financial value it creates.
Requirements
- Strong Head of Product / Product Director / Lead Product experience.
- Experience managing multiple PMs and product streams.
- Strong iGaming, betting, gaming, or transactional B2C background.
- Deep understanding of GGR, NGR, FTD, Repeat Deposit, Bets, RTP, ARPU, LTV, Retention, and Churn.
- Strong understanding of Funnel, Cohort, and Monetization analysis.
- Experience building experimentation and outcome-driven product processes.
- Ability to connect Product Initiative → Player Behaviour → Metric → Money.
- Strong prioritization and resource-allocation skills.
- Ability to distinguish causal product impact from traffic, RTP, seasonality, and other external effects.
- Ability to make fast decisions with incomplete information.
- Strong leadership and ability to hold PMs accountable for outcomes rather than output.
What Success Looks Like
Within 3 months:
- Product teams operate through one clear prioritization and measurement system.
- Every PM owns measurable business outcomes rather than a feature backlog.
- Product and Engineering capacity is concentrated on initiatives with the highest expected GGR impact.
- Low-value initiatives are identified and stopped quickly.
- Successful mechanics are scaled across brands.
- Product impact can be measured and separated from external factors.
- The department has a clear, measurable contribution toward 2x GGR across brands.
The standard for the department is simple:
Don’t optimize how much we ship. Optimize how much measurable GGR impact we create.
Apply Now
Interested candidates should apply now.
© TrueLabel. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
TrueLabel — is an international B2B company providing high class software solutions and products for the iGaming industry. Our proprietary online platform is the solid base for boutique services that we provide to our customers.TrueLabel was created in 2017 by professionals, experienced in marketing, software, and game design. Today, we are a team of 200+ experts, converting bold ideas into reality and empowering our clients and colleagues to achieve more and better. We are international and diverse, and we value the variety of ideas coming from different departments and corners of the world, we can all collectively add and share our expertise with each other — the best way to create a high-quality product. We are here to push the boundaries, and we love doing it in a creative and relaxed style.Our key product is hosted in a cloud environment high-load B2B platform providing its customers a complete software solution to operate entertainment web sites and manage the cashflow between consumers and content providers. The platform brings together the advanced user acquisition and data management tools with the ultimate casino technology, and a diverse set of supported API extensions.Biggest projects are focused on Western and Northern Europe, Indian, Australian, North and Latin America markets, consistently showing strong popularity among customers.
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