IDT Marketing Business Analyst CRM (f/m)

About the Position

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Poland has an exciting opportunity for an IDT Marketing Business Analyst CRM in Warsaw

To lead and manage the implementation, integration, and maintenance of Consumer Relationship Management (CRM) and Consumer Experience (CX) digital solutions, including but not limited to CRM, Surveys, and Identity & Access Management (IAM) across the Central Europe (CE) Marketing Technology ecosystem.

Responsibilities

• Ensuring the right implementation and system integration of CRM systems (e.g., Salesforce, Hubspot), Surveys (Qualtrics and similar tools), and IAM solutions in scope as per the definition of business requirements and leading the implementation of the technical components.
• Managing global, regional, and local vendors. Coordinating and orchestrating their tasks and the contracted services provided by them.
• Ensuring resolution of system and/or integration issues with the scope of CRM, Surveys, and IAM and consumer-facing issues impacting development and business as usual.
• Ensuring compliance with global Digital Marketing Technology policies and standards.
• Cooperating with and linking the local and global IDT Digital Marketing team members, representing the entity on functional and business forums.
• Conducting business analysis activities to support the deployment of global/regional/local solutions as per project and BAU setup.

Requirements

• Strong communicational and analytical skills to record and translate business plans into technology terms.
• Solid understanding of consumer-facing platforms, including B2B & B2C touch points, with openness towards multi-functional people engagement.
• Good understanding of system design, solution architecture, integrations, and end-to-end data flows, with the ability to assess impacts across interconnected platforms and services.
• Understanding of Salesforce CRM & Marketing Cloud setup, as well as experience with the creation of technical briefs for SF CRM & Marketing Cloud, is a strong advantage.
• Good understanding of cybersecurity concepts, security scanning, vulnerability management, and compliance best practices will be considered a strong advantage.
• Experience with Azure DevOps, Jira, or similar tools is a strong advantage, together with supplier management skills.
• Good understanding of contemporary consumer and customer marketing systems and terminology, including types of integration and related terminology, performing integration testing, URLs and domains, SF CRM terminology (Lead, Account, Asset, Order, etc.), webforms & cookies, hosting and cloud storage, and development and product lifecycle.
• Fluent English language is a must; Polish is an advantage.
• Interest in Digital Marketing Technology, CyberSecurity, or Application Development is a bonus.

We Offer

• We offer a market-leading annual performance bonus (subject to eligibility).
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

About the Company

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross-functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

British American Tobacco Polska Trading sp. z o.o., in compliance with Article 24(6) of the Act of 14 June 2024 on the Protection of Whistleblowers (the “Act”), has established an internal reporting procedure (the “Procedure”). The Procedure is available on the British American Tobacco Poland website under “Our Procedures and Policies.”

Under the Act, protection applies to individuals who submit a report in good faith. Submitting a report while knowingly aware that no violation of law has occurred may constitute an offense under Article 57 of the Act, punishable by up to two years of imprisonment.

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