Marketing Automation Consultant

About the Position

Optimize Partners is seeking a Marketing Automation Consultant with Eloqua experience to support a fast-growing B2B data analytics SaaS start-up in NYC. This position begins as a long-term consulting engagement with the potential to transition into a full-time permanent role.

Responsibilities

• Administration of the client’s Marketing Automation Platform (Eloqua), their webinar platform (Zoom), and their Account-Based Marketing platform (Engagio).
• Work cross-functionally across the marketing team to create and maintain marketing automation campaigns, including the production of drip email campaigns, online forms, landing pages, and monthly newsletters.
• Configure, implement, customize, test, update, and report on marketing campaigns, lead nurturing programs, and lead scoring programs.
• Create segmented lists based on user persona and behavior, including past email, web, or campaign interactions.
• Measure campaign results and drive optimization of their marketing automation efforts.
• Develop documentation and roadmaps for processes, A/B tests, and promotions.
• Maintain data quality across their marketing systems and develop best practices and guidelines.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years in an automation, operations, or marketing campaign management role.
• 2+ years of operational experience with Oracle’s Eloqua required.
• 1+ years of operational experience with Salesforce.com with the ability to set up campaigns and reports.
• Strong organization and communication skills, and the ability to collaborate with stakeholders across multiple departments and time zones, while working in a fast-paced environment and improving business outcomes.

Nice to Have

• Experience with Engagio or a similar ABM platform preferred.
• Experience with editing and adjusting HTML for emails and landing pages preferred.

Location

• New York, NY, United States

Employment Type

• Contract

Contact Information

• Phone: +12094373846
• Email: [email protected]