Marketing Business Partner - EG Citizen Welfare & Utility

About the Position

Marketing Business Partner - EG Citizen Welfare & Utility

Shape go-to-market strategy for software that helps public services and utilities work smarter - connecting product, sales and marketing to create measurable impact for citizens.

Driving the go-to-market strategy for software that helps the public sector and utility companies work smarter, with the citizen and the consumer at the centre.

This is a full-time position based in Aarhus or Ballerup, Denmark.

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Responsibilities

• Marketing Strategy and Planning

  • Own and drive the marketing strategy for your part of the portfolio, and translate it into concrete go-to-market plans.
  • Report on pipeline, leads, campaign attribution and ROI, and use the data to continuously sharpen the effort.

• Demand Generation and Campaigns

  • Drive digital execution across SEO, content, marketing automation, LinkedIn and other social channels, and follow up on performance.

• Product and Content Marketing

  • Keep brand and messaging consistent across your products, so positioning and tone of voice hold together across the Nordics.

• Events and Customer Engagement

  • Own the event strategy, from our own events, conferences and webinars to trade shows, and run strong execution before, during and after each event, including budget and ROI.

• Team and Stakeholder Leadership

  • Act as the link between product management, sales and the local teams across the Nordics, and keep alignment across a broad, complex portfolio.
  • Spar with and guide more junior colleagues in the team, including student assistants, in the day-to-day marketing work.

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Requirements

• At least 7 years marketing experience from a B2B SaaS company, ideally across a broad product portfolio.
• Broad digital toolbox: hands-on experience with SEO/SEM, content marketing, CRM such as Salesforce, marketing automation such as HubSpot or Pardot, and social and performance campaigns.
• Solid event experience, from planning your own events and webinars to attending conferences and trade shows.
• Strong stakeholder management, gained from collaborating across sales, product management and country organisations.
• Autonomous and pragmatic, comfortable in a lean environment where strategy and execution sit in the same role.
• Experience with or an understanding of the public sector as a customer, including B2G sales and the longer, more complex procurement processes at municipalities, regions and utility companies. This is an advantage.
• Curious and use AI naturally to work smarter, whether in content production, campaign optimisation or data analysis.
• Fluent in Danish and English, written and spoken.
• A true team player who manages multiple priorities at once, brings a good sense of humour, and stays level-headed when things move fast.

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We Offer

• Ownership of your own part of a strong, broad product portfolio, backed by one of the leading vertical software companies in the Nordics.
• Work with genuine industry and public sector complexity, alongside colleagues who challenge you to grow, in a culture that values making things happen and being stronger together.
• Organisation guided by three values: Lead the Industry, Make It Happen, Stronger Together.

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About the Company

At EG, we build software that makes a difference. Our industry-specific software helps people and businesses work smarter every day. From doctors spending more time with patients to builders running safer, more efficient projects.

Our software is built by peers from the industry and backed by EG's scale for stability, innovation and security. If you're ambitious, curious and take pride in ownership, you'll thrive here.

Join us in creating software that works for people, not software that makes people work.

Curious what it's really like to work at EG?

Explore life at EG, meet some of your future colleagues, and see our values in action: Working at EG

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Department: Marketing

Role: Marketing Business Partner

Locations: Aarhus, Hedeager, Ballerup

Manager Name: Birgitte Barslund

Contact: If you are interested in learning more before you apply, please contact Birgitte Barslund, [email protected]. We review applications on an ongoing basis and will hire once the right candidate is found, so please send your CV and application as soon as possible. All inquiries are handled confidentially.