Marketing Deployment Executive

About the Position

British American Tobacco UK has an exciting opportunity for a Marketing Deployment Executive****in Chiswick, London

The Marketing Deployment Executive supports the development and execution of consumer-centric activation plans across multiple channels and stages of the consumer journey. Working closely with the Marketing Deployment Manager, this role ensures timely, efficient, and impactful delivery of campaigns that drive consumer engagement and brand growth.

Responsibilities

• Support the development and deployment of tailored activation solutions across consumer engagement channels, ensuring alignment with brand and commercial objectives.
• Assist in planning and executing consumer experiences, events, partnerships, experiential activations, and direct consumer engagement programmes.
• Coordinate internal stakeholders, agencies, suppliers, and external partners to ensure timely delivery of campaign assets and activation activities.
• Monitor activation performance, track KPIs, and provide reporting and insights to support optimisation and continuous improvement.
• Identify execution risks and improvement opportunities, supporting the development of mitigation and action plans.
• Track activation plans to ensure OTIF delivery and escalate issues that may impact performance or timelines.
• Support the testing and implementation of new engagement formats, activation mechanics, and consumer interaction opportunities.
• Manage budgets, Purchase Orders, invoices, and financial reporting while ensuring compliance with company processes and standards.
• Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

Requirements

• 2+ years of experience in marketing execution, consumer experience, or related roles.
• Strong understanding of marketing fundamentals, including consumer journeys, strategy, and campaign activation.
• Commercially driven, consumer-centric mindset with a focus on business outcomes.
• Excellent project coordination, organization, and ability to manage multiple priorities in fast-paced environments.
• Analytical skills with experience tracking KPIs, reporting performance, and leveraging consumer insights for optimization.
• High attention to detail, execution excellence, and proficiency in spreadsheets and financial tracking.
• Positive, proactive attitude with a willingness to challenge the status quo and drive continuous improvement.
• Bachelor's degree in Marketing, Business, or a related field; knowledge of social media, CRM, design principles, and strong storytelling skills are advantageous.

We Offer

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

About the Company

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to Omni-Channel Deployment where I deliver a seamless consumer experience by ensuring unified deployments across all touchpoints, including E&E, Retail, and Digital platforms.”

Stephanie Toor

Activation Manager, Denmark