Marketing Lead

About the Position

We are seeking a Marketing Lead to develop and drive our company’s marketing strategy, focusing on educating potential clients and business leaders. In this role, you will be responsible for coordinating the development and deployment of thought leadership articles, podcasts, webinars, marketing collateral, and advertising tactics. You will manage our top-of-funnel pipeline, driving awareness and converting to qualified sales leads.

Responsibilities

• Develop our marketing strategy, ensuring it is aligned with the overall business strategy and objectives.
• Translate marketing strategy into a tactical plan and calendar.
• Own the tactical plan, directing and coordinating the marketing efforts.
• Work with the leadership team to define marketing budgets and define ROI measurements.
• Work with our leadership team and advisors to support developing thought leadership content.
• Manage and build on our existing marketing tech platform (primarily HubSpot).
• Maintain our various marketing channels, overseeing social media marketing strategy, content marketing, and website.
• Develop, manage, and measure advertising campaigns.
• Hire, mentor, and grow the marketing team.
• Support sales and lead generation efforts.

Requirements

• Bachelor’s degree in business, marketing, communications, or related field.
• 5+ years working in marketing at a B2B software company.
• Proven experience in developing marketing strategies and executing marketing campaigns.
• Effective time management skills and the ability to multitask.
• Excellent interpersonal, written, and oral communication skills.
• Strong copywriting skills.
• Proven ability to manage budgets.
• Proactive work ethic with a bias towards action.
• High competence in project and stakeholder management.
• Experience with digital marketing forms such as social media marketing and content marketing.
• Experience in marketing automation platforms such as HubSpot, Salesforce, etc.
• Competency in Microsoft applications, including Word, Excel, and Outlook.

We Offer

• Competitive Salary + Equity
• Unlimited PTO
• Remote work OK
• Health insurance (vision and dental) and 401K
• Senior-level exposure

About the Company

Join Our Team

Skills and Qualifications:

• Bachelor’s degree in business, marketing, communications, or related field.
• 5+ years working in marketing at a B2B software company
• Proven experience in developing marketing strategies and executing marketing campaigns
• Effective time management skills and the ability to multitask
• Excellent interpersonal, written, and oral communication skills.
• Strong copywriting skills
• Proven ability to manage budgets
• Proactive work ethic with a bias towards action
• High competence in project and stakeholder management.
• Experience with digital marketing forms such as social media marketing and content marketing
• Experience in marketing automation platforms such as HubSpot, Salesforce, etc...
• Competency in Microsoft applications, including Word, Excel, and Outlook.

Benefits:

• Competitive Salary + Equity
• Unlimited PTO
• Remote work OK
• Health insurance (vision and dental) and 401K
• Senior-level exposure