Marketing Manager

About the Position

We are seeking a Senior Marketing Manager to join our dynamic team. This role offers an exciting opportunity to work in a fast-growing group of companies, with the flexibility to work remotely or on-site while building valuable professional connections.

Responsibilities

• Develop and execute the go-to-market strategy for a new brand, building strong brand positioning and a unique brand identity.
• Take ownership of the marketing function by defining the brand strategy, key initiatives, and priorities.
• Shape the brand’s creative direction by developing unconventional marketing concepts, promotional mechanics, and campaigns that differentiate our brand from competitors.
• Initiate and implement new marketing ideas, test innovative approaches, and identify growth opportunities through creative and performance marketing initiatives.
• Prepare marketing briefs and oversee campaign execution throughout all stages.
• Analyze the market, competitors, industry trends, and customer needs, transforming insights into effective marketing decisions.
• Measure the effectiveness of marketing activities and take responsibility for achieving business objectives.

Requirements

• 3+ years of experience in marketing.
• Ability to independently develop and execute marketing plans.
• Strategic and creative thinking with the ability to develop unconventional marketing solutions.
• Experience conducting market, competitor, and target audience research and transforming insights into marketing strategies.
• Experience developing positioning, unique value propositions (UVP), and key communication messages.
• Experience launching new products or marketing initiatives.
• Strong understanding of audience acquisition channels and how they work.
• Strong analytical mindset with the ability to evaluate marketing performance and make data-driven decisions.
• Experience managing cross-functional projects and collaborating with multiple teams.
• English proficiency at Intermediate level or higher.

Nice to Have

• Portfolio of marketing cases featuring creative concepts.
• Experience delivering unconventional marketing and performance campaigns with measurable business results.
• Experience developing integrated 360° marketing campaigns.
• Experience managing creative projects and collaborating with marketing agencies.
• Participation in exhibitions, conferences, and partner marketing activities.
• Experience working with influencers, special projects, and brand collaborations.

We Offer

• An exciting and challenging role in a fast-growing group of companies.
• A collaborative and inspiring work environment with passionate experts and leaders who foster a friendly culture and a success-driven mindset.
• Modern offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan, with the flexibility to work remotely or on-site.
• Modern corporate equipment based on macOS or Windows, with additional equipment provided when needed.
• Paid vacation, sick leave, personal days, and additional days off.
• Corporate health insurance program to support your well-being.
• Employee referral program with bonus opportunities.
• Learning and development programs, including regular internal training, compensation for external education, and attendance at international professional conferences.
• Mentoring and coaching rewards program.
• Free in-house English courses.
• In-house Travel Service.
• A wide range of internal activities, including an employee platform with quests, gamification, gifts, and company news, as well as RedCore clubs for movie, book, and pet lovers, and themed office events.
• Corporate events and team-building activities.

About the Company

PIN-UP is a fast-growing group of companies with a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and other business areas. We are committed to fostering a friendly culture and a success-driven mindset.