Marketing Manager- Dynaway (Maternity cover)

About the Position

Marketing Manager- Dynaway (Maternity cover)

Lead global B2B marketing for Dynaway, turning product and commercial priorities into measurable growth, customer engagement, and pipeline impact with an international team.

This is a full-time, fixed-term position covering maternity leave for a minimum of 9 months, starting on December 1st. The position is based in Ballerup.

---

Responsibilities

Marketing Strategy and Planning

• Own Dynaway's marketing plan (objectives, budget, activities, and KPIs) aligned with Sales, Product Management, Customer Success, and business leadership.
• Manage the marketing budget and prioritize resources based on expected commercial impact.
• Provide clear, ongoing reporting on marketing performance, pipeline contribution, and campaign results to leadership and cross-functional stakeholders.

Demand Generation and Campaign Management

• Plan and lead integrated B2B campaigns across email, paid media, social media, webinars, events, website, content, SEO, and other relevant channels.
• Ensure campaigns have defined audiences, messages, conversion paths, sales follow-up plans, and measurable outcomes.
• Maintain oversight of Dynaway's marketing technology and processes using performance data to identify gaps and recommend improvements.

Product and Content Marketing

• Work with Product Management and subject-matter experts to translate product capabilities into clear, commercially relevant messaging.
• Support product launches, positioning, sales enablement, competitive content, and thought-leadership initiatives.
• Oversee development and quality of customer stories, webinars, videos, articles, landing pages, sales materials, and social content, maintaining consistent messaging across channels.

Partner and Ecosystem Marketing

• Support joint partner campaigns, webinars, events, customer stories, and partner enablement, coordinating with Sales and partner stakeholders to ensure activities deliver on agreed commercial objectives.

Events and Customer Engagement

• Lead Dynaway's participation in selected industry conferences, partner events, webinars, and customer events.
• Develop activities that strengthen customer relationships, advocacy, retention, and expansion.

Team and Stakeholder Leadership

• Lead, prioritize, and support the work of Dynaway's marketing resources, including 2 direct reports, agencies, freelance graphic designer, and shared EG specialists.
• Set clear expectations, maintain delivery across concurrent initiatives, and build strong working relationships across countries, functions, and seniority levels.
• Create clarity when priorities compete, keeping the team focused on the initiatives with the greatest business impact.

---

Requirements

• At least 5 years of experience in international B2B marketing, preferably within SaaS, enterprise software, technology, or another complex B2B environment.
• Hands-on experience with HubSpot or a comparable CRM and marketing-automation platform.
• Understanding of demand generation, product marketing, customer marketing, and partner-led growth.
• Ability to connect marketing activity to commercial outcomes backed by solid analytics and reporting.
• Experience leading or coordinating colleagues, agencies, and cross-functional contributors.
• Confident communication in English and ability to work effectively with stakeholders across Europe and North America.
• Autonomous, pragmatic, and comfortable operating in a lean environment.

---

Nice to Have

• Experience with Microsoft Dynamics 365, partner ecosystems, asset-intensive industries, maintenance management, SEO, paid media, or international B2B events.

---

We Offer

You will take ownership of a genuinely global marketing remit and work closely with senior commercial and product stakeholders. Dynaway combines the pace and autonomy of a focused international software business with the scale, capabilities, and stability of EG.

---

About the Company

At EG, we build software that makes a difference. Our industry-specific software helps people and businesses work smarter every day. From doctors spending more time with patients to builders running safer, more efficient projects.

Our software is built by peers from the industry and backed by EG's scale for stability, innovation, and security. If you're ambitious, curious, and take pride in ownership, you'll thrive here.

Join us in creating software that works for people - not software that makes people work.

---

We look forward to hearing from you!

If you are interested in learning more before you apply, please contact Dorthe Marie Kjær Kristiansen, [email protected]. We review applications on an ongoing basis and will hire once the right candidate is found, so please send your CV and application as soon as possible. All inquiries are handled confidentially. Please note that from February our office location will move to Nordhavn.