Marketing Specialist
Primary stack
Nice to have's
Job description
About the Position
We are seeking a Marketing Specialist with a proven track record in performance/paid acquisition within the B2B SaaS sector to join our dynamic and multicultural team. This role offers an exciting opportunity to work remotely and be part of a fast-growing business.
Responsibilities
- Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Telegram Ads.
- Manage budgets across all acquisition channels.
- Set up and maintain conversion tracking and pixels/tags.
- A/B test hypotheses regarding audiences and ad formats.
- Identify and secure placements in niche communities.
- Write clear creative briefs for designers and copywriters.
- Formulate and test hypotheses for landing pages and lead capture forms.
- Maintain regular reporting on CPL and lead-to-MQL/SQL conversion rates.
- Own UTM tagging and sync with the sales team.
- Stay updated on policy changes and algorithm updates across ad platforms.
Requirements
- Proven track record in performance/paid acquisition within the B2B SaaS sector.
- Hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, and Telegram Ads.
- Deep understanding of performance metrics.
- Solid grasp of long B2B sales cycles and how to engage decision-makers.
- Self-starter capable of independently formulating and testing hypotheses.
- English proficiency at Upper-Intermediate (B2) level or higher.
Nice to Have
- Experience managing multiple products or brands simultaneously.
- Experience working with CRM systems.
- Experience with web analytics and reporting tools (GA4, Looker Studio, PowerBI).
We Offer
- An exciting and challenging job in a fast-growing business.
- Opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan (work remotely or on-site).
- Modern corporate equipment based on macOS or Windows.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program.
- Referral program with bonuses.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes.
- In-house Travel Service.
- Multiple internal activities and corporate events.
About the Company
PIN-UP is a fast-growing business offering a vibrant and inclusive work environment. Our team is composed of passionate experts and leaders who share a friendly culture and a success-driven mindset. Join us to create trends, not just follow them.
© PIN-UP Global. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions. Our holding is represented in six countries (Cyprus, Poland, Kazakhstan, Armenia, Peru, Malta). The headquarters of the holding is located in Cyprus. The CEO and owner of PIN-UP Global is Marina Ilina. Our values reflect our way of living and interacting with employees, partners and customers:🔸Be the first to lead. We are constantly moving forward and setting trends. We offer the best solutions for clients and employees thanks to our drive, commitment, and courage to implement ideas and propose changes.🔸Be an expert in your domain. We offer a quality product due to the expertise of our team. Our professionalism is based on constant development along with the company, depth of understanding of the field in which we work, and competence in our functional area.🔸Be a partner in teamwork. Synergy is an important component of our built-on trust interaction. We learn from each other and keep agreements. We achieve a common result thanks to everyone's contribution, mutual support, and the ability to negotiate.🔸Be focused on the result. We are focused on personal, corporate, and client results. All company participants achieve our goals thanks to the high speed of work, perseverance, and determination. We are working to improve the qualitative and quantitative result indicators.🔸Be open and honest in communication. We are open in our communication with clients and employees. We give constructive feedback. Straightforwardness and honesty in communication are crucial for us. We create transparent and simple policies and processes.
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