Middle CRM Manager

About the Position

OXOIX is a space for the development and realization of the boldest ideas in the Entertainment sector!

We provide operational and service solutions for brands that cover international markets.
Trust, open and constructive dialogues, and team results are our principles that underlie everything we create together.

We invite you to scale your experience and expertise with us!

We are looking for a Middle CRM Manager who will be responsible for developing, implementing, and optimizing Retention strategies aimed at increasing customer engagement, retention, and loyalty. The main goal is to build an effective system of personalized communication and user retention based on data and behavioral insights.

Responsibilities

• Development and continuous improvement of CRM, Retention, and Reactivation strategies at all stages of the customer lifecycle;
• Finding growth points for the CRM direction based on customer behavior, analytics, and business priorities;
• Creating, launching, and optimizing automated customer journeys: onboarding, activation, retention, reactivation, cross-sell, and upsell;
• Forming and developing customer segmentation based on behavior, lifecycle stage, value, activity, product preferences, and VIP status;
• Planning and coordinating CRM campaigns through Email, SMS, Push, On-site, and In-app channels;
• Analyzing the effectiveness of CRM campaigns and customer behavior based on key CRM and business metrics;
• Planning and conducting A/B tests and other experiments, evaluating results, and scaling effective solutions;
• Developing personalized communications and increasing their relevance for different customer segments.

Requirements

• Experience in CRM/Retention in the iGaming sector for at least 1.5 years;
• Experience with the Customer.io CRM platform;
• Understanding of CRM marketing and the customer lifecycle: onboarding, activation, retention, reactivation, churn;
• Practical experience with CRM campaigns in Email, SMS, Push, and other communication channels;
• Understanding of customer base segmentation and the ability to work with different user segments;
• Understanding of API, attributes, and webhooks for integrating CRM with external systems (e.g., back-office, payment, or bonus services);
• Ability to conduct A/B testing, interpret results, and form conclusions based on them.

Nice to Have

• Experience with gamification tools;
• Experience with TIER-1 GEO.

We Offer

• 🏆 Top brands. We work with modern solutions that have proven their effectiveness and consistently deliver high results in their GEOs.
• 🌍 Flexible format. Everyone has the opportunity to choose remote, coworking in Kyiv or Warsaw, or a hybrid option for maximum comfort.
• 📚 Development and training. We have our own training base, internal training, fund participation in top conferences, and provide opportunities for career growth.
• 💜 Care for you. We offer wellness support, retreat days, compensation for medical services, weekends on public holidays, and additional work-life balance support programs.
• 🤝 Energizing team. Our sports corporate culture unites driven people with common goals, and team-buildings and informal meetings maintain the vibe and pace of development.

Do you want to become part of the team? Then we are waiting for your response!

All necessary and complete information about the processing of your personal data is provided by OXOIX in full, in a simple and understandable form. By sending your resume and information specified in the application, you consent to the processing of your personal data under the terms set forth in the Personal Data Processing Agreement.

Apply now