PR Manager (F/M/D)

About the Position

For our client, a B2B company that is part of an international group, we are looking for passionate and committed candidates for the position of PR Manager (F/M/D) due to the development of internal structures.

Location: Poznań, Poland

Work Type: Hybrid

Employment Type: Permanent Contract

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Responsibilities

• Creating and implementing corporate communication strategies and building a consistent company image in the market.
• Building and developing relationships with media, partners, industry institutions, and key external stakeholders.
• Preparing communication materials, including press releases, expert comments, articles, management statements, and corporate materials.
• Monitoring media and the market environment, identifying topics important for the company's reputation, and preparing communication recommendations.
• Supporting crisis and anti-crisis communication, including preparing scenarios, messages, and recommendations for management.
• Creating and developing internal communication, including employee communications, newsletters, and communication of changes and strategic projects.
• Collaborating with HR on employer branding activities, including creating recruitment content, employer branding communications, and materials supporting candidate and employee experience.
• Building and developing the corporate brand, including defining key messages, narratives, tone of communication, and communication standards.
• Managing communication on the company website and digital channels, including overseeing content, timeliness, quality, and consistency.
• Managing the company's visual identity, including the brand book, corporate materials, presentations, documents, and event materials.
• Planning and coordinating brand, reputation, and NPS research, analyzing results, and translating insights into specific business and communication recommendations.
• Preparing analyses, reports, and recommendations for the CEO and management team, and collaborating with PR, research, digital, and other external agencies.

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Requirements

• Minimum 3–5 years of experience in PR, corporate communication, brand marketing, employer branding, or brand communication.
• Experience in independently leading communication projects and creating and implementing communication plans.
• Experience in working with the media, including preparing press materials, expert comments, and management communications.
• Experience in conducting or coordinating brand awareness, reputation, NPS, customer satisfaction, or other brand management research.
• Ability to analyze data and research results and translate them into specific communication and business recommendations.
• Experience in preparing reports and presentations for management or executive teams and proficiency in direct collaboration with top management.
• Excellent communication and editorial skills – ability to create clear, engaging, and audience-appropriate content.
• Experience in internal communication or employer branding and ability to collaborate with HR.
• Knowledge of PR tools, digital communication, and content management, familiarity with CMS and media and social media monitoring tools is a plus.
• Ability to build a coherent brand narrative and experience working with visual identity, brand book, or corporate communication.
• Very good knowledge of English – minimum level C1 – and high interpersonal, organizational, and analytical skills.
• Business maturity, independence, and responsibility, ability to work in a complex organizational environment, and manage multiple projects simultaneously.

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We Offer

• Attractive salary + additional benefits package.
• Real professional development opportunities.
• Work in a company with a stable and well-established market position.

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About the Company

HRK Poznań specializes in recruiting highly qualified experts, engineers, managers, and individuals for managerial and executive positions for companies operating in Greater Poland and Pomerania.

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Apply Now

Recruitment Conducted by:

Paweł Posachowicz

HRK Poznań