Job Description, Responsibilities & Requirements
About the Position
We are seeking a Regional Marketing Manager with 4+ years of experience to lead our marketing team in Malaysia, adapting global strategies to local market trends.
Responsibilities
- Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts.
- Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Content specialists), setting the direction, removing blockers, and creating an efficient environment.
- Develop quarterly marketing plans for locally relevant strategies for Malaysia and its client community.
- Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results.
- Use analytics platforms to monitor campaign performance, understand user behavior, and guide your team’s priorities.
- Serve as the key connection point between your local team and Global HQ – sharing market insights and coordinating on global campaigns.
Requirements
- 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry.
- Expertise in organic and partnership-driven acquisition in Malaysia.
- Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM.
- Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI.
- Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends.
- Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track.
- Native Malay and fluent in business English for daily communication with the cross-regional teams.
Nice to Have
- Strong background in sourcing, auditing, and closing complex deals with Malaysian influencers, financial bloggers, media contacts, and local partners.
- Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection.
- Knowledge of financial advertising compliance in Malaysia.
- Familiarity with AI and automation tools to support content and campaign production.
We Offer
- Experience a dynamic and engaging work environment.
- 16 paid vacation days per year.
- 14 paid sick leave days per year.
- 11 days Public holidays.
- Medical insurance.
- Dental expenses reimbursement.
- Parking and commuting reimbursement.
- Professional education budget.
- Language learning budget.
- Wellness budget (gym membership, sports gear, and related expenses).