Regional Marketing Manager - Uzbek speaker

About the Position

We are seeking a Regional Marketing Manager with 4+ years of experience to lead our marketing efforts in Uzbekistan, adapting global strategies to local trends. This is an exciting opportunity for an established marketing manager to take full ownership of one of our most dynamic and fast-growing markets. Uzbekistan sits at the intersection of high adoption, financial innovation, and a deeply engaged trading community - and we are looking for the right person to shape our presence here.

As Regional Marketing Manager, you will lead a dedicated local team, craft campaigns that truly resonate with Uzbek clients, and have the autonomy to make real decisions in a market where your work will have immediate, visible impact.

If you are passionate about fintech, understand the local landscape, and enjoy both strategy and hands-on execution - we would love to meet you.

Responsibilities

• Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
• Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Content specialists), setting the direction, removing blockers, and creating an efficient environment
• Develop quarterly marketing plans for locally relevant strategies for Uzbekistan and its client community
• Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
• Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team's priorities
• Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns

Requirements

• 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
• Expertise in organic and partnership-driven acquisition in Uzbekistan or Central Asia
• Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
• Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
• Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
• Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
• Native Uzbek and fluent in business English for daily communication with the cross-regional teams

Nice to Have

• Strong background in sourcing, auditing, and closing complex deals with Uzbek influencers, financial bloggers, media contacts and local partners
• Hands-on proficiency with mobile attribution platforms - AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
• Knowledge of financial advertising compliance in Uzbekistan
• Familiarity with AI and automation tools to support content and campaign production

We Offer

• Working for a dynamically growing company
• 15 paid vacation days per year
• 10 paid sick leave days per year
• 10 days for floating public holidays
• Medical budget
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)

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