Senior Analyst, Digital Marketing

About the Position

Senior Analyst, Digital Marketing

Location: Yaba, Lagos, Nigeria

Employment Type: Full-Time

Work Location Type: Hybrid

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About Paga

Paga is on a mission to enable one billion Africans and millions of SMEs to pay, preserve hard-earned income, participate in global trade, and purchase goods and services at home and abroad. We have built a multicurrency, cloud-based payments and financial services engine that leverages multiple business services built on the same best-in-class infrastructure to serve the ecosystem through three businesses - Paga Engine (Enterprise B2B - www.pagaengine.com); Paga (Consumer - www.Paga.com); and Doroki (SME Retail -www.doroki.com). Paga has three licenses with the Central Bank of Nigeria – mobile money, international remittance, and a microfinance bank. Paga is headquartered out of the United Kingdom and has operating entities in Nigeria, United States, and Ethiopia. Founded in 2009, Paga now serves millions of users and businesses across Africa and beyond.

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About the Role

We are in search of a strategic, creative, and result-driven digital marketer. As a Digital Marketing Associate at Paga, you will be charged with the responsibility of growing the company’s consumer base through digital marketing. The work you do will solve a clearly scoped problem-space with defined KPIs and you will continuously seek improvements in performance and quality.

You will be responsible for developing growth-centered strategies, covering our B2B and B2C product and service offerings. You will also be charged with managing digital campaigns from start to finish; budgeting, media buying, vendor management, reporting, and collaborating with the Product Management team to execute on performance-driven campaigns. You will also regularly align with internal stakeholders such as central design teams, growth, commercial, and legal to mention a few.

Our ideal candidate is someone with substantial working experience in app marketing, data analysis, performance marketing, SEO, data analytics, media buying, email marketing, campaign management, content marketing, and social media marketing.

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Responsibilities

• Grow Paga’s customer base, particularly through robust app marketing.
• Improve customer activity and retention through strategic and data-driven digital campaigns.
• Analyze digital/consumer data to draw key recommendations around product optimization (App and web).
• Collaborate with the product team to execute on performance-driven campaigns.
• Prepare accurate and insightful reports on all digital campaigns.
• Set up A/B testing with reporting and optimize performance based on findings.
• Run and monitor marketing initiatives such as email campaigns, newsletters, and paid media.
• Lead our content marketing effort and ensure content aligns with current company priorities with quarterly content updates.
• Own email nurture programs, including strategy, content, and execution.
• Contact and partner with relevant 3rd party ad suppliers to boost digital campaigns.
• Drive traffic to Paga’s website and optimize for lead generation and conversions.
• Design and implement performance-driven digital marketing campaigns-spanning social, search, and email-to enhance brand visibility and maximize online engagement.
• Develop and implement SEO and PPC strategies.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Monitor performance metrics to ensure KPIs are met.
• Manage creative agency to develop assets required for digital marketing.
• Identify audience segments and work with consumer marketing lead to segment and aid in CRM record updates.
• Work with Head of Marketing to coordinate on tracking, reporting, and analysis.
• Work with brand & central teams to update and create best-in-class templates.

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Requirements

• Core Skills:

  • Digital Marketing
  • SEO
  • Data Analysis
  • Performance Marketing
  • Media Buying
  • Email Marketing
  • Campaign Management
  • Content Marketing
  • Social Media Marketing

• Secondary Skills:

  • App Marketing
  • Customer Retention
  • A/B Testing
  • Product Optimization
  • Vendor Management
  • Reporting
  • Collaboration
  • Project Management
  • Creative Thinking
  • Problem Solving
  • Financial Services
  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Integrated Digital Marketing Team

• Bachelor’s degree with a minimum of 2:1 in a relevant field; digital certifications will be an advantage.

• A minimum of 5 years’ experience in digital marketing or product/growth marketing.

• Excellent written and oral communication skills.

• Must be able to work in a high-velocity, high-performance environment.

• A rudimentary understanding of Financial services, particularly Money Transfer and Mobile commerce.

• Creative thinking and innovative approach to solving challenges.

• Knowledgeable/comfortable with technology.

• Experience in working with ads (Google Ads, Facebook, LinkedIn)

• Experience in building or leading an integrated digital marketing team.

• Knowledge of e-commerce, retail, payments, banking, and/or fintech consumer markets.

• Must have completed the mandatory NYSC.

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We Offer

• Competitive salary
• Opportunity to work in a dynamic and innovative environment
• Be part of a mission-driven company that aims to empower millions of Africans
• Professional growth and development opportunities

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About the Company

Paga is committed to diversity and inclusion. We do not discriminate on grounds of color, race, nationality, religion, age, ethnic origin, disability, gender, marital status, or sexual orientation in our employment practices.