Senior Manager, Regional Marketing and Global Events

About the Position

We're seeking a Senior Manager, Regional Marketing and Global Events to lead our global events and regional marketing programs across EMEA and Continental Europe. This hands-on role will manage assigned events, campaigns, and regional programs from planning through execution, follow-up, and reporting.

Responsibilities

Global Events and Regional Marketing Delivery

• Deliver the company’s global portfolio of conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events.
• Execute the agreed regional marketing calendars for EMEA and Continental Europe.
• Turn approved priorities into clear execution plans with defined deliverables, owners, budgets, timelines, and success measures.
• Coordinate campaigns, opportunity-based and account-based marketing, partner programs, customer activities, workshops, sales enablement, content initiatives, and field events.
• Manage project plans, budgets, vendors, logistics, readiness, onsite execution, follow-up, and program closeout.
• Identify risks, resolve blockers, track deadlines, and escalate issues when required.
• Ensure regional programs align with company strategy while remaining relevant to local markets and audiences.

Cross-Functional and Commercial Execution

• Act as the primary execution owner for assigned campaigns and events.
• Coordinate Content, Creative, Growth, Digital, Social, Communications, Product Marketing, Marketing Operations, Analytics, agencies, and vendors.
• Provide clear briefs, deadlines, responsibilities, and feedback to contributing teams.
• Partner with regional Sales and BDR teams to confirm target audiences, account priorities, participation, meetings, outreach, and follow-up.
• Ensure each program has clear commercial objectives and defined next steps.
• Maintain accurate CRM setup, tracking, reporting, and stakeholder updates.
• Track performance against agreed measures, including attendance, engagement, meetings, leads, target-account participation, opportunity progression, follow-up, and budget.
• Communicate confidently with executives, customers, prospects, partners, speakers, and industry stakeholders.
• Maintain momentum and accountability across teams without relying on direct reporting authority.

Requirements

• Significant experience delivering regional marketing, field marketing, event marketing, or integrated B2B marketing programs.
• Demonstrated experience executing conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events.
• Broad practical understanding of campaigns, content, digital marketing, sales enablement, customer marketing, partner marketing, reporting, and lead management.
• Strong project-management experience with responsibility for taking programs from plan through completion.
• Proven ability to manage multiple workstreams, deadlines, contributors, and dependencies simultaneously.
• Experience working closely with enterprise sales teams and executing marketing activity against regional, account, and opportunity priorities.
• Experience coordinating agencies, vendors, contractors, and cross-functional project teams.
• Strong budget-management, organizational, and operational skills.
• Excellent written, verbal, presentation, and stakeholder-management skills.
• Strong attention to detail and a consistent record of delivering accurate, high-quality work.
• Proactive working style with the ability to anticipate needs, follow through on commitments, and resolve issues.
• Willingness and ability to travel internationally.
• Based in Europe, preferably England, Ireland, or Western Europe.

Nice to Have

• Experience in the insurance, insurtech, financial-services, or enterprise-software industry.
• Experience delivering marketing programs for complex technology solutions and large enterprise audiences.
• Familiarity with long, consultative B2B sales cycles and opportunity-based or account-based marketing.
• Experience working across multiple European markets and cultures.
• Experience with Salesforce, marketing-automation platforms, project-management tools, event platforms, and reporting dashboards.

We Offer

• Work with top talent and great colleagues who are industry and technology experts.
• Operate in a Scaled Agile environment, diverse, multicultural, and cross-functional teams.
• We are a global and modern software product company building world-class Enterprise InsurtTech Product powered by leading-edge technologies (microservices, reactive, cloud, continuous delivery).
• Flexible working hours and remote work.
• Employee referral program.
• Incentives and Benefits Allowances:
  • Mobile phone and Internet allowance.
• Benefits:
  • Pension on a Group Pension Scheme Basis.
  • Medical/Dental/Optical Health Insurance for you and your dependents.
  • Income Protection.
  • Death in Service.
  • Travel Insurance.

[All pay components are based on objective, gender-neutral criteria within EIS’s Compensation Policy.]

About the Company

EIS Group is the technology innovator for insurance.

EIS is an insurance software company that enables leading insurers to innovate and operate like a tech company: fast, simple, agile. Founded in 2008, EIS provides an open, flexible platform of core systems and digital solutions allowing insurers to accelerate and scale innovation, launch products faster, deliver new revenue channels, and create experiences the world will love. With thousands of APIs, the platform gives insurers the freedom to connect to a vast ecosystem of insurtech and emerging technologies. EIS powers premium growth for insurers in all lines of business worldwide. For more information visit EISGroup.com.

After you submit your application for this job vacancy, your personal data will be processed according to the applicable data protection and privacy laws and will be stored in the HR unit of EIS. No personal data will be disclosed to third parties without your consent.

EIS does not use Artificial Intelligence tools or any Generative AI applications in the recruitment and hiring process as part of the screening, assessing, or selection process.

At EIS, we know that the diversity of our workforce is a strength. We consider for employment all qualified applicants without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, military or veteran status.

EIS does not accept unsolicited resumes from 3rd party agencies and has no fee obligation.

Hiring Process

• Stage 1: Applied
• Stage 2: Review
• Stage 3: HR Interview
• Stage 4: Technical Interview

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