Senior Marketing Manager, GP Strategy, APAC

About the Position

Transforming smiles, changing lives.

About this opportunity

The Marketing Manager, GP Strategy, APAC GP owns the commercial marketing strategy and execution for the GP channel. The role builds market access and acquisition engines, defines and improves the customer journey. You will lead all our recruitment and onboarding efforts to reach a wider dental opportunity and expand our customer base.

Department

Marketing

Employment Type

Full-time

Location

APAC-China-Hong Kong

Workplace

Office

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Key Responsibilities

• Create and execute the APAC commercial marketing strategy to digitize GP practices and onboard GP to the Align portfolio & platform; translate strategy into pragmatic roadmaps and market-specific plans.
• Define customer journey programs for GP profiles, ensuring relevance and impact.
• Build and deploy messages, recruitment assets, and toolkits with agencies and internal teams. Work with cross-functional teams to identify channels for awareness, lead nurturing path, lead funnel management, and conversion.
• Lead commercialization efforts and serve as the APAC subject matter expert of tools and services that support the acquisition and onboarding of new GPs to Align, i.e., Go digital 2.0, TPS service, and Labrador.
• Oversee recruitment project efficiency and activation & adoption performance for Invisalign and iTero.
• Establish KPIs and reporting; generate business insights from data and ensure up-to-date dashboards and accessibility of key information to stakeholders.
• Guide backend systems and data flows that support recruitment and conversion (e.g., SFDC, SFMC, EMT); drive ongoing optimization in partnership with operations and enablement.
• Partner with cross-functional teams within the region and markets to ensure strategy alignment and plans and program execution.
• Gather insights from markets in APAC and across the globe to drive continuous improvements and strengthen execution for recruitment and onboarding.

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Qualifications

• Bachelor’s degree required; Master’s degree is preferred.
• 8+ years of commercial/marketing in medical devices/equipment; dental industry experience is a plus.
• Demonstrated advanced analytical skills for business analysis.
• Strong project management skills, action-oriented, and accountable.
• Strong communication and stakeholder influence skills across internal and external levels of all levels. Ability to clearly present business and technical issues, ideas, and recommendations in verbal, written, and presentation formats.
• Experience in building acquisition engines and customer journeys is preferred.
• Fluent English required; Mandarin or Japanese proficiency is a plus.
• Willingness to travel across APAC (up to 30%).

Relationships

• Reports to: Director, Marketing, APAC GP & Labs Channel
• Works closely with: Country Commercial and Marketing teams, Operations, Sales Force Effectiveness, Training & Education, Services, Finance, Legal, QARA, and Global Product/Marketing.

Location

APAC hub or major market; flexible across selected APAC locations based on qualifications and experience.

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About Align Technology

Your growth and well-being:

At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:

• Health and well-being programs to keep you thriving in both body and mind.
• Employee-exclusive discounts on Invisalign products.
• Learning opportunities through online learning resources and support for your individual development plans.
• Inclusive, global workplace that fosters collaboration, recognition, and belonging.

Country and/or role-specific details will be shared with you by your recruiter during the interview process.

Discover Align:

We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.

Align’s core values of agility, customer, and accountability are more than words to work by; they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences and the many ways we support one another-ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.

We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.

As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.

Eager to learn how we embrace our global differences and nurture employee well-being?

Explore Align's culture here

Want to discover more about exocad and Cubicure? Click on their names for additional information.

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Equal Opportunity Statement:

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.

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