VIP Customer Analyst

About the Position

We are seeking a VIP Customer Analyst to join our remote team. This role involves analyzing VIP customer behavior, activity, retention, monetization, and engagement patterns. The ideal candidate will have 2+ years of experience in data analytics and iGaming.

Responsibilities

• Analyze VIP customer behavior, activity, retention, monetization, and engagement patterns.
• Monitor key VIP segment metrics: LTV, ARPU, deposits, withdrawals, GGR/NGR, bonus cost, churn, reactivation, and profitability.
• Build and maintain VIP dashboards, reports, and analytical views for business teams.
• Support VIP, CRM, retention, and product teams with data-driven insights and recommendations.
• Segment VIP users based on value, activity, risk, lifecycle stage, behavior, and business potential.
• Identify churn risks, reactivation opportunities, and growth potential within the VIP base.
• Analyze effectiveness of VIP campaigns, bonuses, offers, promotions, and personal manager activities.
• Investigate suspicious user behavior, abnormal activity patterns, bonus abuse, and potential fraud signals.
• Validate data quality across CRM, product, financial, payment, and BI sources.
• Perform cross-source reconciliation and investigate discrepancies in key business metrics.
• Prepare ad hoc analytical findings, deep dives, and business recommendations for stakeholders.
• Document key metrics, segmentation logic, calculation rules, and data definitions.

Requirements

• 2+ years of experience in product, data, CRM, retention, or customer analytics.
• Experience in iGaming, fintech, betting, trading, or other high-load digital products.
• Experience working with VIP, CRM, retention, loyalty, or customer success teams.
• Strong SQL skills and experience working with large datasets.
• Experience analyzing user behavior, customer segments, retention, monetization, and lifecycle metrics.
• Understanding of VIP / high-value customer logic, LTV, churn, ARPU, deposits, withdrawals, bonus usage, and engagement patterns.
• Experience with segmentation, cohort analysis, funnel analysis, and user-level analytics.
• Experience with data validation, reconciliation, and data quality control.
• Ability to build dashboards and translate data into clear, actionable insights for business teams.
• Good understanding of ETL processes, data structures, and analytical data marts.
• Experience with BI tools such as Tableau.
• Experience with fraud, bonus abuse, suspicious user behavior, or abnormal financial activity analysis.
• Knowledge of A/B testing, campaign analysis, and experiment evaluation.
• Familiarity with Python for analytical tasks.
• Experience working with clickstream, transactional, payment, or CRM data.
• Understanding of bonus economics, player profitability, and customer value models.

Nice to Have

• Analytical thinking
• Attention to detail
• Strong communication skills
• Business-oriented mindset
• Ownership and accountability
• Proactive approach to problem solving
• Ability to work independently and prioritize tasks
• Cross-functional collaboration
• Ability to explain complex analytical findings to non-technical stakeholders
• High level of confidentiality when working with VIP customer data

We Offer

• Paid vacation (24 calendar days)
• Paid sick leave (10 business days)
• Day-off (4 business days)
• Family Days (3 business days)
• Corporate healthcare
• English language learning (partial coverage)
• Consultations with a psychologist
• Corporate learning
• Gamified corporate platform
• Referral program: bonuses for recommending new employees
• Dedicated People Partner for teams
• Annual corporate events and gifts for holidays/personal events
• In-house Travel service

About the Company

Create trends, don’t follow them. Join PIN-UP and take your career to the next level.

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Apply Now and be part of our dynamic team!