Brand/PR Marketing Manager

About the Position

We are seeking a Brand/PR Marketing Manager with experience in crypto, iGaming, and betting industries to lead our PR strategy and enhance brand perception.

Responsibilities

• Conduct a comprehensive audit of the current brand perception of Qzino across crypto, iGaming, and betting verticals, including media presence, mentions, sentiment, positioning, and competitive landscape.
• Develop and implement a full-scale Brand / PR strategy, including key messaging, positioning, tone of voice, communication pillars, PR hypotheses, and priority news angles.
• Build and manage a systematic media relations function: identify, engage, and maintain relationships with crypto / iGaming / betting media, journalists, editors, PR partners, and industry platforms.
• Create and distribute high-quality PR materials: press releases, news articles, opinion pieces, expert comments, brand stories, product updates, and partnership announcements.
• Plan and execute PR campaigns aimed at increasing brand awareness, strengthening trust, and attracting target audiences.
• Organize and support PR activities for events, conferences, partnerships, side events, and brand activations.
• Manage brand reputation: monitor mentions, analyze sentiment, handle negative feedback, and lead crisis communication when needed.
• Establish an ongoing competitive analysis framework: track competitors’ media activity, messaging, positioning, campaigns, strengths, and weaknesses.
• Collaborate cross-functionally with SMM, BD, Influencer Marketing, and other teams to align communications and amplify marketing initiatives.
• Maintain PR infrastructure: editorial calendar, media database, outreach tracking, publication status, and reporting in Notion / Sheets / CRM.
• Deliver initial milestones: brand & competitor audit, 30–60 day PR plan, media database, first PR materials, initial publications, monitoring setup, reporting templates, and a 4–6 week news agenda.

Requirements

• 2+ years of experience in PR, Brand PR, Communications, or Brand Marketing.
• Proven experience in crypto, iGaming, betting, gambling, or related digital / fintech / performance industries.
• Strong understanding of industry-specific audiences, media landscape, trends, risks, and reputational challenges.
• Hands-on experience in developing and executing PR strategies for brands, products, or campaigns.
• Experience working with media: sourcing contacts, outreach, pitching, negotiating placements, and maintaining relationships.
• Strong PR writing skills: press releases, articles, comments, brand messaging, media pitches, FAQs, and official responses.
• Experience in reputation management: monitoring mentions, sentiment analysis, handling negative feedback, and crisis communication.
• Experience organizing or supporting PR for events, conferences, partnerships, and brand activations.
• Ability to work with PR metrics: media coverage, reach, sentiment, engagement, share of voice, response time, and placement quality.
• Experience conducting competitive analysis and building communication strategies based on market insights.
• Ability to generate clear hypotheses to improve brand awareness, trust, engagement, and conversion.
• Familiarity with tools such as Notion, Google Sheets, CRM systems, media databases, and monitoring platforms.
• Understanding of marketing fundamentals and the connection between PR and business performance.
• Strong product understanding: value proposition, positioning, key differentiators, and offers.
• English level B2+ or higher.

Nice to Have

• Existing media contacts in crypto / iGaming / betting industries.
• Experience in international PR campaigns and multi-market communications.
• Experience launching brands or products from scratch.
• Experience working with Tier-1 / Tier-2 GEOs.
• Experience collaborating with influencers, KOLs, partners, and event organizers.

We Offer

• Opportunity to work remotely.
• Engaging role in a dynamic industry.
• Chance to enhance brand perception and reputation.

About the Company

[Company description if present]