About the Position

We are looking for an experienced Head of Lifecycle Manager (iGaming) to identify product growth opportunities, optimize conversions, and boost the efficiency of our marketing channels.

Responsibilities

Analyze the marketing aspect of the product: how many clicks and steps a player needs to reach FTD, and how to simplify this process.
Conduct product audits to identify growth points (UX, number of clicks, loading speed, interface clarity).
Segment users by traffic sources (Facebook, Google Search, email, SMS, etc.) and engagement level (cold/hot leads).
Analyze devices and platforms (mobile, desktop, web) and optimize for each segment.
Evaluate the performance of marketing channels and propose improvements to boost conversions.
Collaborate with various departments: IT (technical changes), Product (UX/UI optimization), Affiliates (traffic), CRM (communications and retention).
Monitor performance metrics across all channels, track trends, and test hypotheses.

Requirements

3+ years of experience in product marketing / performance marketing / growth management in iGaming.
English level: Upper-Intermediate (B2) or higher.
Strong understanding of the user funnel, UX analytics, and CRO (conversion rate optimization).
Experience with analytics tools (Google Analytics, Hotjar, SimilarWeb, etc.).
Proven track record of working with cross-functional teams and implementing changes at the intersection of product and marketing.
Real cases of conversion optimization (especially reducing steps to FTD).
Understanding of retention principles and audience segmentation.

We Offer

20 vacation days + 36 paid sick leaves per year.
Flexible schedule with no micromanagement.
Company-covered training and English classes.
Opportunity to work towards ambitious goals and see fast results.
International team with transparent processes.

Selection Stages

Call with Recruiter
Interview with C-level Marketing Specialist
Final Interview with Head of Recruitment
Job Offer

If you are ready to make a positive impact on our product and scale your bold ideas - send us your CV!

Get Our Benefits

Feel our care with

66 Days of Time-Off: Vacation, Sick and Emergency Leaves are available right from day one.
20% Pay Raise: Experience an annual increase in the reward rate.
Flexible Business Hours: Time of start is usually flexible - between 7 and 11 a.m.
Education and Development: Explore BI Academy, diverse learning programs, and engaging QA sessions.
€200 Health Budget: €200 per year to cover health expenses.
Bonuses: Achieve your KPIs and seize the opportunity for additional bonuses.
Stability Equals Growth: Our journey started small, and now we are 300+ members across 38+ countries. We're still growing!
Timely Payments: Everyone receives their monthly compensation, bonuses, and benefits without delay.
6 Months of Parental Leave: Additionally, 7 days for expectant fathers or partners.
Promotion: We prioritize your growth and celebrate internal promotions.
B-Day Off: Coordinate with your TL; no formal request is needed.
Festive Breaks: Celebrate local holidays with official days off.
Corporate Presents: We celebrate special occasions with surprises and presents.
Recognition: Our values reveal what we hold in high esteem.
Reward: Compensation, provided at the end of each month for the current month's contributions.

Diversity is in everything we do!

And our culture thrives on ensuring you have the tools and community to be successful.

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Head of Lifecycle manager

Job Description, Responsibilities & Requirements