Head of Marketing

About the Position

At OnTheGoSystems, the company behind WPML, Toolset, and PTC, we’re looking for a hands-on, AI-native marketer who wants to take ownership of marketing and help shape how we do it.

AI is a core part of how we work. We’re looking for someone who already uses AI agents, automation, integrations, and structured workflows to get real marketing work done – and can show us what they’ve achieved with them.

This is also a technical role. We’ve built our own analytics, newsletter, and marketing automation systems, so you should be comfortable working with technical tools, setting up a local development environment, and using tools like Claude to help you navigate technical tasks.

You won’t be joining an established marketing team or following a fixed playbook. You’ll have the freedom to talk to our clients, understand our business, find the strongest opportunities, and decide what marketing should focus on next.

Responsibilities

Several areas currently need an owner:

• SEO / AEO
• Content and collaborations with partners, authors, and bloggers
• Marketing to existing customers, including retention and expansion
• Paid advertising
• Client analytics
• Other marketing opportunities you identify

You’ll work hands-on, from identifying an opportunity through execution, measurement, and improvement.

Requirements

• You already use AI agents, automation, and advanced AI workflows in your everyday work and can show us concrete results.
• You’re hands-on and comfortable with the technical side of marketing.
• You’re curious and take time to understand customers and the business before proposing solutions.
• You can work across different areas of marketing and turn ideas into action.
• You understand how marketing connects to business results.
• You have experience marketing technical products, ideally software, SaaS, WordPress, or similar.
• You work independently and can move things forward without detailed instructions.
• You’re comfortable working in an environment where priorities can change and not everything is defined in advance.

We Offer

You’ll have real ownership and the freedom to help build our marketing approach, work directly with our CEO and product teams, experiment with AI, and turn your ideas into real marketing initiatives.

We care about the people we work with and want to support them beyond their day-to-day work. Along with the flexibility of working remotely, we offer perks and benefits that support both work and life.

About the Company

OnTheGoSystems is a profitable, self-funded product company growing since 2007. WPML powers more than 1.5 million websites worldwide.

OnTheGoSystems is a fully remote company with over:

• 100 team members
• 250,000 clients
• 1,000,000 sites running our software

Our Work Values

Discover the leadership principles that drive our decisions, culture, and success.

Hiring Process

We run a clear and structured hiring process designed to be fair, transparent, and respectful of your time. Each step helps both you and us understand whether working together makes sense.

1. HR Interview

The first step is a call with our Recruiter.

We talk about your background, experience, and what you are looking for next. We also explain how we work at OnTheGoSystems and what the role involves. You will have time to ask questions.

2. Technical Interviews

If we continue, you will be invited to 1–2 technical interviews, each lasting 60–90 minutes.

You will speak with developers and team leaders from the team you may join. The focus is on real experience, problem-solving, and how you approach your work.

3. 14-Day Test and Trial

After successful technical interviews, we proceed with a 14-day paid test. You work on real tasks with your team leader and mentor to see if we are a good match.

If this goes well, the next step is to sign an Independent Contractor agreement and proceed to a 3-month trial period. This allows both sides to see how working together feels in a real setup.

Our goal is that by the end of the process, you feel informed, respected, and excited to build meaningful work with us.

If you’re excited about building marketing with AI, getting hands-on, and having the freedom to shape what comes next, we’d love to hear from you.

In order for OnTheGoSystems to review your application, we need to collect and store your information. You can find out what we collect and store in our Privacy Policy. When you click “Apply now” you automatically agree to this.

Apply now