Marketing

About the Position

We are seeking a Marketing professional with over 5 years of experience in marketing management to join our team in Tokyo, Japan. Responsibilities include developing brand strategy, managing product portfolio, and overseeing marketing campaigns.

Responsibilities

• Ownership of the brand strategy and vision

  • Develops the omnichannel brand strategy in a B2B, B2C, and business-centric approach.
  • Develops a growth plan and implements, including price strategy.
  • Develops overall product launch plan while validating campaigns, ensuring brand equity consistency across touchpoints.
  • Supervises O+O marketing plan and cycle, aligning with entities.
  • Supervises POS, Salon strategies.
  • Supervises Communication/Media plan.
  • Supervises Media / Advocacy and Education plan.

• Product portfolio management & communication

  • Prepares launch plans, briefings, and reportings with internal and external stakeholders.
  • Manages sales forecasts with channel owners.
  • Creates forecasts for new products, launches.
  • Manages A&P in agreement with the deputy GM of the division.

• Team development

  • Manages marketing team, including product team.
  • Builds a high-performance team and creates a collaborative, inclusive place to work.

• Collaboration

  • Works with local corporate team, regional (Zone), global teams (DMI) to share and adapt activations, frames.

Requirements

• Must Have Experience

  • Business level to fluent both Japanese/English
  • Marketing management +5 years
  • Leadership role and people management
  • Haircare and color category and brand building
  • Financial knowledge (P&L, expansion analysis, sales forecasts)
  • Omnichannel consumer journey marketing
  • Media planning and executional knowledge
  • Research and market data analysis
  • Experience in B2B ecosystem with preferably also B2C experience.

• Preferred Qualification

  • BtoB, retail business marketing experience
  • Paid, owned, earned digital marketing expertise

• Skills required

  • Marketing strategy design
  • Brand portfolio management
  • Data driven decision making
  • Budget management
  • Stakeholder management
  • People development
  • Good presentation level
  • Product pricing
  • Content strategy design based on consumer journeys
  • Omnichannel experience design

We Offer

• Competitive salary
• Full-time position
• Opportunity to work in Tokyo, Japan

About the Company

[Company description if present]