Japan - Brand Business Leader（PPD）

About the Position

L'Oréal is seeking a Brand Business Leader for their Japan team, focusing on brand marketing strategy and product portfolio management.

Responsibilities

• Ownership of the brand strategy and vision

  • Develops the omnichannel brand strategy in a B2B, B2C, and business-centric approach
  • Develops a growth plan and implements, including price strategy
  • Develops overall product launch plan while validating campaigns, ensuring brand equity consistency across touchpoints
  • Supervises O+O marketing plan and cycle, aligns with entities
  • Supervises POS, Salon strategies
  • Supervises Communication/Media plan
  • Supervises Media / Advocacy and Education plan

• Product portfolio management & communication

  • Prepares launch plans, briefings, and reportings with internal and external stakeholders
  • Manages sales forecasts with channel owners
  • Creates forecasts for new products, launches
  • Manages A&P in agreement with the deputy GM of the division

• Team development

  • Manages marketing team, including product team
  • Builds a high-performance team and creates a collaborative, inclusive place to work

• Collaboration

  • Works with local corporate team, regional (Zone), global teams (DMI) to share and adapt activations, frames

Requirements

• Must Have Experience

  • Business level to fluent both Japanese/English
  • Marketing management +5 years
  • Leadership role and people management
  • Haircare and color category and brand building
  • Financial knowledge (P&L, expansion analysis, sales forecasts)
  • Omnichannel consumer journey marketing
  • Media planning and executional knowledge
  • Research and market data analysis
  • Experience in B2B ecosystem with preferably also B2C experience

• Preferred Qualification

  • BtoB, retail business marketing experience
  • Paid, owned, earned digital marketing expertise

• Skills required

  • Marketing strategy design
  • Brand portfolio management
  • Data-driven decision making
  • Budget management
  • Stakeholder management
  • People development
  • Good presentation level
  • Product pricing
  • Content strategy design based on consumer journeys
  • Omnichannel experience design

We Offer

• Competitive salary
• Opportunity to work in a leading global company
• Professional development opportunities

About the Company

L'Oréal is a global leader in the beauty industry, renowned for its innovative products and commitment to beauty for all. Join our team and contribute to our mission of making beauty accessible to everyone.

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Apply now to be part of our dynamic team in Tokyo, Japan.