Product Manager, Shu Uemura

About the Position

Product Manager, Shu Uemura

Shanghai, China Mainland

Run the brand like it's yours. In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.

Responsibilities

Campaign Execution

• Lead the end-to-end execution of product launches and integrated marketing campaigns, from concept, positioning and creative briefing through to on-brand, on-time delivery
• Manage the launch calendar and critical path across formula, packaging, regulatory and go-to-market workstreams, flagging risks early to management
• Adapt global campaign assets (imagery, digital content, POS/retail materials) to ensure brand consistency with local market relevance

Cross-Functional Collaboration

• Partner with Digital, E-commerce and Sales teams to ensure seamless online and offline consumer journeys, from awareness to purchase
• Coordinate with Retail and Education teams on counter/POS execution, training materials and in-store consumer experience
• Work with external agencies to brief, review and deliver creative and media assets that meet brand and business objectives

Performance Tracking

• Monitor product performance, sales trends, market share and competitor activity, translating data into clear, actionable recommendations
• Track and manage the marketing budget and sales forecast for your product line, optimizing spend allocation across channels
• Prepare regular performance reviews and insight-driven presentations for management and cross-functional stakeholders

Requirements

• Core Skills:

  • Brand Management & Product Launches expertise, with hands-on experience managing end-to-end launch timelines
  • Consumer Insights & Analytical Skills, able to turn data into sharp business recommendations
  • Digital Marketing knowledge across e-commerce and social/content platforms
  • Solid project management skills, comfortable managing multiple priorities and cross-functional timelines simultaneously
  • Strong communication skills in English and Mandarin, with the ability to engage effectively across diverse, multicultural stakeholders

• Secondary Skills:

  • Big idea creation
  • Brand building
  • Content creation
  • Marketing literacy
  • Marketing strategy
  • Omnichannel experience design

We Are Looking For

An energetic, analytical marketer with strong business acumen. Key skills include:

• 3+ years in brand/product marketing, ideally in beauty, FMCG or related consumer industries
• An entrepreneurial mindset - proactive, detail-oriented, and comfortable owning a product line end-to-end

We Offer

• A Competitive Salary to Secure Your Talent
• Your Health & Well-being First
• Unlock Your Potential
• Flexibility for a Balanced Life
• The Ultimate L'Oréal Experience
• Thriving Community

About the Company

At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

Think you’d be a great fit?

We’d love to see you apply.