About the Position

[MYSG] Senior Product Manager

Location: Petaling Jaya, Selangor, Malaysia

Company: L'Oréal

Employment Type: Full-time

Date Posted: 10/08/2026

Run the Brand Like It's Yours

In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.

Skills You'll Sharpen Here

Big idea creation
Brand building
Content creation
Marketing strategy
Omnichannel experience design

As well as these, L'Oréal employees are upskilled in AI fluency, data fluency, and critical thinking.

Inside the Operation

What does being a marketer here mean?

Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.

Responsibilities

As the Senior Product Manager, you are required to drive brand growth, outlining clear brand strategy, and business plans roll out to support the brand’s long-term growth.

Product Strategy & Plan:
- Define annual product plan, including launches, marketing mix strategy
- Develop growth product strategy
- Ensure consistency of brand tone of voice and equity in product communication and promotions in online and offline environment
- Be the expert of the product categories with an in-depth understanding of consumer, market facts as well as trends and insights.
- Manage the end-to-end marketing process.
Product Performance:
- Form pricing strategy.
- Build and follow P&L lines related to product/categories responsibility.
- Own A&P budget.
- Own all key product metrics e.g. turnover, market share, sizing.
- Build communication and advertising strategy in collaboration with agencies and teams.
- Coordinate with key stakeholders to ensure product growth.
- Represent the team inside and outside L’Oréal.
Marketer Role:
- Perform the role of the marketer emphasizing on consumers and internal teams.
- Work in a contemporary Marketing structure where you will handle strategic product categories and digital assets as well as with divisional / corporate project.
- Implement new launches, maintain growth in pillar products and animate portfolio, as well as ensure brand’s awareness & penetration.
- Propose and monitor marketing mix strategies to build integrated and engaging consumer brand experiences.
- Mobilize and work cross-functionally in cooperation with sales, supply chain, finance, and other Departments, as well as international teams.
- Drive for success via exposure to latest market trends and studies, creating best practices that will share the future business environment.
- Partner with agencies to develop aligned and holistic strategies, accommodating campaigns’ deadlines in a timely manner.
- Manage budget, ensuring best ROI and contribute to sales forecast accuracy.

Requirements

Minimum 4 years of relevant experience, preferably in Beauty, FMCG or FMCG Industry, ideally in a multinational environment
Bachelor’s degree in Marketing, Business Administration or biomedical studies, pharmacology, chemistry, or equivalent scientific studies
Digital savvy expertise, both in leading creative briefs and allocating media budgets
Winning spirit and entrepreneurial attitude, curiosity, and pride to create the “wow effect”
Excellent communication and influencing skills, strong data analytics and strategic thinking, advanced planning & organizational capabilities
Ability to think broadly in terms of Business Perspective and out-of-the box
Creativity, personal drive, innovation, and passion for the beauty industry

L’Oréal Competencies

Innovator
Strategist
People Developer
Integrator
Entrepreneur

We Offer

Competitive Salary: Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
Health & Well-being: You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
Unlock Your Potential: From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
Flexibility: We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
Ultimate L'Oréal Experience: Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
Thriving Community: Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.

About the Company

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

Think You’d Be a Great Fit?

We’d love to see you apply.

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.

Reference number: 257561

Senior Product Manager

Job description