Marketing Manager

About the Position

We are seeking a Marketing Manager to lead product launches and growth strategies in Taipei, Taiwan. This role involves market analysis, campaign implementation, and cross-departmental collaboration.

Responsibilities

• Orchestrate the launches and push growth of pillar products using their own product, market, and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
• Collect and analyze consumer and market insights and competition strategies to make recommendations to management.
• Implement new launches, maintain growth in pillar products, and animate the core catalogue.
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences.
• Adapt communication material (imagery, digital, point of sale).
• Mobilize and work with other departments (sales, logistic, education, etc.) and partner agencies to build a broader business strategy; meet the deadlines.
• Make recommendations to management on the category based on own expertise of the consumer, market, and competitors (launch analysis, strategic memo, etc.).
• Manage PPP budget and ensure sales forecast accuracy.
• Effectively prepare clear messages for senior management.

Specific to selective divisions:

• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
• Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.).

Requirements

• Market & Consumer Insight
  • Identifies market drivers.
  • Translates trends and consumer knowledge into meaningful insights.
• Brand Development
  • Thinks brand strategy.
  • Imagines disruptive products & services.
  • Develops integrated campaigns that work.
  • Integrates retail & shopper expertise.
• Activation Excellence
  • Delivers excellence with agility and rigor.
  • Integrates sustainable business consciousness.
• Collaborative Leadership
  • Creates collaboration for bigger success.
  • Shares & leverages best practices.

We Offer

• Full-time position in Taipei, Taiwan.

About the Company

[Company description if present]

Application Information

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