Trade Marketing Professional

About the Position

Trade Marketing Professional

Nairobi, Kenya

Own the business, not just the sale.

Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.

Responsibilities

• Deliver annual category and channel plans, managing trade investments and promotional budgets to drive category growth and target delivery across the channels.
• Lead promotional strategies and 4P execution aligned with brand priorities, partnering with media, finance, and consumer marketing teams to optimise return on investment.
• Steer demand planning by identifying key growth drivers, coordinating sales forecasts with supply services, and translating retail audit data into actionable insights.
• Direct point-of-sale material (POSM) development, production, and deployment, managing merchandising, collaborating with agency partners to maximise store impact.
• Steer the field visibility and Beauty Advisor activation strategy, tracking retail excellence and responding quickly to local competitive market shifts.

Requirements

• Commercial Acumen: Proven track record steering trade investments, promotional strategies, and category growth within diverse retail environments.
• Channel Strategy: Substantial expertise executing in Modern Trade and traditional channels, managing distributor partnerships, and driving in-store visibility.
• Analytical Thinking: Strong capability to interpret market and retail data to build accurate sales forecasts and spot category growth drivers.
• Operational Excellence: Experience managing external agency partners, overseeing POS production cycles, and ensuring timely retail rollout.
• Stakeholder Management: Strong communication and collaboration abilities to align commercial, finance, and marketing priorities across internal and external teams.
• Bachelor’s degree in Marketing, Business Administration, or a related field.

Skills

• Business opportunities identification
• P&L management
• Sustainable business model design
• Negotiation
• Activation excellence
• Omnichannel experience design

Nice to Have

• AI fluency
• Data fluency
• Critical thinking

We Offer

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference

About the Company

You will join our Consumer Products Division, bringing accessible beauty innovations to millions of consumers across Kenya every day. L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with over €42 billion consolidated sales. Together, we solve complex challenges at scale while making sure we stay committed

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter. Ready to apply? careers.loreal.com is the official trusted website.

• Reference number: 257689
• Location: Nairobi, Kenya
• Date posted: 10/08/2026
• Employment type: Full-time
• Professional field: Commerce
• Type of contract: Permanent