User Acquisition Manager
Primary stack
Nice to have's
Job description
About the Position
Our client is a leading game development company creating high-quality mobile games for players worldwide, including FPS shooters. Their developers, artists, designers, and marketing specialists work closely together to build engaging gameplay, strong visuals, and memorable player experiences.
They are looking for a User Acquisition Manager to plan, launch, optimize, and scale paid acquisition for free-to-play mobile shooter projects where approximately 90% of monetization comes from in-app purchases. The role is focused on Paid Social channels, primarily Meta Ads and TikTok Ads. The team actively automates campaign operations, including creative uploads, campaign management, and analytics.
Responsibilities
- Plan, launch, and optimize advertising campaigns in Meta Ads and TikTok Ads;
- Test hypotheses, validate results, and scale successful campaigns;
- Analyze campaign performance and optimize campaigns based on key KPIs;
- Contribute to creative production planning;
- Collaborate closely with the ASO and Creative Production teams.
Requirements
- 2+ years of experience working with Paid Social channels in GameDev or mobile apps;
- Hands-on experience planning, launching, and optimizing campaigns in Meta Ads and TikTok Ads;
- Strong Excel or Google Sheets skills, including pivot tables, data analysis, and reporting;
- Experience with mobile attribution and analytics platforms such as AppsFlyer and Adjust;
- Understanding of key UA metrics, including CPI, CPA, ROAS, LTV, Retention, and ARPU;
- Experience designing tests, working with hypotheses, and validating results;
- An AI-native mindset and regular use of tools such as Claude, Gemini, or ChatGPT to solve complex or non-standard tasks;
- Intermediate English or higher (B1+).
Bonus Points
- Experience with Google Ads UAC, AppLovin, Moloco, Unity, Mintegral, or incentivized channels;
- Experience with mid-core projects where 80% or more of monetization comes from IAP.
We Offer
- 100% Remote positions;
- 15 working days of annual paid vacation;
- 5 working days of annual paid sick leaves;
- Working hours from 9/10 am to 6/7 pm with a 1-hour break;
- Friendly and engaging professional team;
- Opportunities for self-realization, career, and professional growth.
Application Form
We are always looking for talented people. Please submit the form and we will get in touch with you.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
First name *
Last name *
Email *
Phone *
Link to your CV *
Why are you interested in this position?
LinkedIn profile
Portfolio or personal website
© Agile Fuel. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Agile Fuel is a high-touch outstaffing company that fuels clients’ success by connecting them with exceptional talent. We are stack-agnostic, because we focus on finding the right people for the specific needs, however commonplace or esoteric they may be.Great ideas require great execution, and great execution requires a strong team of brilliant people working together to reach a common goal.As we started helping friends (and friends-of-friends) in the software industry build up their own teams based on these learnings, the results were phenomenal, and in 2015, we launched Agile Fuel as a very selective, high-touch, boutique service to bring this approach to others as well.We know this very well because we have walked the walk. Since the early 2000s, our two founders have worked for tech startups, giant software companies, and consulting firms in the Bay Area and beyond, and eventually founded a few companies of our own as well. One of them, a B2B enterprise SaaS company, has become a major player in its industry. The biggest key to our success in both building the core product and scaling the technical implementations was the ability, and the processes we have created, to hire the right people quickly and effectively as part of our remote office in Ukraine, and integrate them into our team while retaining and growing our culture—all within the typical constraints of being a bootstrapped, and later venture-funded, startup. These people have been our biggest investment, our greatest value, and our main competitive advantage.Join us and make an impact on your work every day!
More at Agile Fuel
All 8 rolesEMEA Channel Marketing Manager
Agile Fuel · Barcelona
Project Manager Assistant
Agile Fuel
Motion Graphics Designer / AI Video Creator (Game Industry)
Agile Fuel
Community Manager (Gaming)
Agile Fuel